2026 Winter Co-op OnStar Business Analyst

General Motors of Canada; Oshawa; Hybrid; CAD 40,000 - 60,000; Full time

Job summary

A leading automotive company in Canada is seeking a Business Analyst to enhance the OnStar subscription business. The ideal candidate will collaborate with teams, analyze data, and provide insights to drive growth. Proficiency in SQL and analysis tools is required. This hybrid role emphasizes strategic thinking and stakeholder engagement, offering a 12-month internship position.

Benefits

Hands-on experience in a leading automotive firm

Collaboration with industry leaders

Networking opportunities

Community service activities

Qualifications

• Available for a 12-month term.
• Proficiency in SQL, Python, Power BI, Tableau, and Data Bricks.
• Strong analytical skills and strategic thinking.

Responsibilities

• Monitor KPIs and provide insights for performance optimization.
• Collaborate with stakeholders to provide data insights.
• Deliver presentations to communicate business insights.

Skills

Analytical skills

Attention to detail

Presentation skills

Problem-solving

Relationship-building

Education

Currently enrolled in a post-secondary program in Business, Marketing, or related field

Master’s degree (preferred)

Tools

SQL

Python

Power BI

Tableau

Data Bricks

Microsoft Excel

Microsoft PowerPoint

Job description

Overview

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Markham Elevation Centre or Oshawa Elevation Centre three times per week, at minimum [depending on stakeholder needs].

About GM: At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real-world potential. Collaborating on innovation challenges, interacting with Industry leaders, attending cross-functional networking events and volunteering for community service activities.

The Role: The Business Analyst will play a critical role in driving the performance and growth of the OnStar subscription business by providing data, insights, and tools that informs strategic business decision- making. The successful candidate will collaborate closely with key stakeholders across Revenue Operations, EDAI, Sales, Go-to-Market, and other teams to ensure the highest levels of accuracy, quality, and actionable insights in our business performance data and reporting.

In this role, you will be responsible for monitoring key performance indicators (KPIs), uncovering insights, and identifying opportunities for growth and performance optimization for both the OnStar Retail and Fleet businesses. Using a blend of strategic thinking, data analytics, and a focus on KPIs such as revenue, subscription volume, attach rate, churn, and average subscription revenue, you will help lead the strategy, execution, and monitoring of business growth initiatives.

Key Responsibilities

• Develop an understanding of the OnStar digital subscription business KPIs, customer behaviors, products, and sales channels
• Work with stakeholder teams to gain and understanding of the business and provide data insights and analysis on various business growth initiatives, including new business opportunities and strategy development exercises
• Write queries and analyze data to identify growth opportunities, focusing on acquisition, retention, and churn mitigation strategies to drive improved subscription performance.
• Proactively provide actionable recommendations through data-driven analysis to optimize revenue and profitability.
• Deliver clear, impactful presentations to communicate business performance insights, key initiatives, and recommendations for action.
• Build strong cross-functional relationships with stakeholders across various teams and organizational levels.
• Produce and prepare specialized reporting packages, dashboards and scorecards for business and leadership presentations, selecting the appropriate approach based on the audience.
• Communicate complex business insights effectively, making them understandable and actionable for all relevant parties.
• Monitor and track the progress of key business initiatives and provide recommendations to improve execution and outcomes.

Required Qualifications

• Currently enrolled in a post-secondary program or in 3rd or 4th year of study in Business, Marketing, Communications, or a related field or pursuing a master’s degree
• Available for a 12-month term
• Proficiency in SQL, Python, and other programming languages, as well as BI tools such as Power BI, Tableau, and Data Bricks.
• Strong analytical skills, with the ability to think strategically and deliver creative, actionable solutions.
• Self-starter with a proactive attitude and a keen ability to problem-solve in complex, ambiguous environments.
• Advanced proficiency in Microsoft Office Suite, particularly Excel (for data analysis) and PowerPoint (for impactful presentations).

Key Competencies

• Focus on Results – support the growth of sales & revenue
• Personal Accountability – It’s on me to get it done!
• Excellent relationship-building skills
• Strong organizational skills
• Ability to manage multiple priorities and work effectively in high-pressure, deadline-driven environments
• Resilience, flexibility and adaptability in a fast-paced, ever-changing business landscape
• Strong oral, written and presentation communication

Preferred Qualifications

• Experience working in the digital and/or technology space strongly desired, including the understanding of subscription business models.

Sponsorship

PLEASE ONLY APPLY IF YOU DO NOT NEED SPONSORSHIP TO WORK IN CANADA NOW OR IN THE FUTURE. WE ARE UNABLE TO CONSIDER CANDIDATES WHO REQUIRE SPONSORSHIP

NOTE- YOU MUST BE ENROLLED IN A CO-OP OR INTERNSHIP PROGRAM AND MEET THE PROGRAM’S ELIGIBILITY REQUIREMENTS. ALL STUDENTS MUST ALSO BE LEGALLY ENTITLED TO WORK IN CANADA.

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada Company, please advise if you require accommodation.

For more information about GM Canada, visit our website at www.gm.ca/careers

General Motors of Canada values diversity and is an equal opportunity employer.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers. We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.