Sr Product Manager - Oncology

Msd Brasil; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading pharmaceutical company in São Paulo is looking for a Senior Product Manager in Oncology to drive brand strategy and market initiatives. You will oversee annual Brand Plans, manage budgets, and ensure compliance with internal policies. The ideal candidate has 8–12 years of experience in pharma with a focus on Oncology marketing, strong analytical skills, and is fluent in Portuguese and English. Attractive compensation and the opportunity to lead high-impact strategies in Brazil are offered.

Qualificações

• 8–12+ years in pharma/biotech, with 5+ years in Oncology or specialty marketing.
• Proven track record in national launches and complex cross-functional projects.
• Technical knowledge of Oncology care pathways and market access.

Responsabilidades

• Lead annual Brand Plans, including segmentation and targeting.
• Develop plans for new lines/indications and competitor mapping.
• Monitor brand KPIs and drive tactical optimization based on data.

Conhecimentos

Strategy

Data analysis

Budget management

Cross-functional collaboration

Customer focus

Influence without authority

Formação académica

Bachelor's in Business, Marketing, Pharmacy, Medicine, or related fields

Post-grad / MBA preferred

Ferramentas

Excel

PowerPoint

Power BI

Tableau

CRM

Descrição da oferta de emprego

Senior Product Manager, OncologyWe are proud to be a company that embraces the value of bringing diverse, talented, and committed people together.

We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.We're hiring a Senior Product Manager, Oncology, to lead high-impact initiatives and accelerate innovation across our oncology portfolio.

Join us to develop and execute brand strategy for key Oncology brands and indications in Brazil—owning positioning, demand generation, omnichannel activation, and launch / expansion readiness.

Responsibilities

Serves as the franchise performance owner in the country, integrating medical, market, and access insights to drive sustainable, compliant clinical adoption.Primary ResponsibilitiesLead annual and mid-term Brand Plans, including segmentation and targeting, positioning, value proposition, and key messages by persona / care pathway.

Build scenarios and forecasts grounded in epidemiology, site capacity, clinical guidelines, and competitive dynamics.

Manage brand budget (A&P), prioritizing initiatives with the highest ROI and conducting quarterly reviews.

Design and execute 360° campaigns (field, digital, scientific events, medical education, peer-to-peer), measuring impact across funnel and journeys.

Orchestrate modular approved content and segment-level personalization in partnership with Medical / Legal / Regulatory.

Enable the field force materials, messaging, call guides, cycle launches, enablement tools, and training.

Lead launch readiness and lifecycle management (LCM) market shaping, demand planning, materials, supply alignment, and coordination with Market Access and Regulatory.

Develop plans for new lines / indications, including competitor mapping, TPP alignment, and portfolio trade-offs.

Set the learning agenda, insights programs, quantitative / qualitative research, performance dashboards.

Monitor brand KPIs, coverage, and field execution quality; drive agile tactical optimization based on data.

Co-lead with Market Access on pricing strategies, dossiers, and reimbursement / integration (public / private), ensuring consistency between clinical positioning and economic value narratives.

Support strategic negotiations and patient support programs within policy and compliance frameworks.

Ensure approval and use of materials per internal policies and applicable codes (ANVISA, RDCs, LGPD, INTERFARMA / IFPMA).

Partner closely with Medical Affairs for scientific alignment, KOL engagement, and non-promotional education.

Engage KOLs, medical societies, cooperative groups, and centers of excellence in educational / scientific initiatives.

Coordinate agencies / vendors (creative, media, events, digital), ensuring quality, timelines, and measurable outcomes.

Requirements

Education : Bachelor's in Business, Marketing, Pharmacy, Medicine, Nursing, Biomedical Sciences, or related fields.

Post-grad / MBA preferred.

Experience : 8–12+ years in pharma / biotech, with 5+ years in Oncology or specialty marketing; proven track record in national launches / indication expansions and leading complex cross-functional projects.

Technical knowledge : Oncology care pathways; brand planning; omnichannel / digital marketing; CRM and automation; forecasting and basic finance; market access & reimbursement; regulatory compliance (ANVISA).

Experience in gastrointestinal tumors is strongly desirable.

Skills : Strategy, clinical and value storytelling, data analysis, project and budget management, executive communication, influence without authority, cross-functional collaboration, stakeholder negotiation.

Languages : Native Portuguese; advanced / fluent English for global collaboration and scientific materials.

Tools : Excel / PowerPoint / BI (Power BI / Tableau), CRM / CLM, marketing automation and content management platforms.

Behavioral Competencies Strategic vision and results orientation Customer focus (HCP / patient) and evidence-based decision making Collaborative leadership and people development Agility, prioritization, and disciplined execution Innovation, experimentation, and continuous improvement Ethics, compliance, and accountability

Required Skills Adaptability, Brand Strategy, Budget Management, Customer Experience Management, Customer-Focused, Data Analysis, Demand Planning, Digital Marketing Management, Executive Communications, Financial Forecasting, Market Development, Marketing Automation, Marketing Campaign Development, Marketing Strategy Implementation, Market Research, Medical Teaching, Oncology Marketing, Performance Dashboards, Personal Initiative, Prioritization, Product Development, Product Launch Planning, Product Management, Regulatory Compliance

Preferred Skills Marketing, Oncology, Planning

Job Posting End Date12 / 8 / 2025Requisition IDR