Shopify CRO Developer Location : Remote
Compensation : USD $1,800–$2,500 / month
Working Hours : 6 AM – 2 PM EST or at least 6 hours overlap within this window
Overview
We're looking for a senior, hands‑on Shopify expert to rebuild, optimize, and maintain a high-volume DTC storefront. Your work will directly impact conversion (goal : 0.85% → 1.6%+ in 90 days) and you'll collaborate with our CRO strategist, growth, and ops teams. This is a technical execution role — not strategy only.
Core Responsibilities
1. Front‑End Shopify Development
- Rebuild key templates (Home, Collection, PDP, Cart, Checkout) with a mobile‑first, conversion‑focused approach.
- Implement CRO / UI enhancements: trust signals, sticky ATC, bundles, urgency, reviews, upsells, cart optimization.
- Replace heavy apps with custom code when possible to increase performance + reduce cost.
2. Speed & Performance Optimization
Bring load speeds under 2.5 seconds across top pages.
- Remove theme bloat: unused scripts, oversized media, duplicate app calls.
- Implement: Code splitting
- Minification + compression
- Defer / async scripts
- Lazy loading
- Image optimization via Shopify CDN
Maintain a clean, version‑controlled deployment workflow.
3. Conversion & Funnel Optimization
- Diagnose and fix checkout drop‑offs + friction points (Shop Pay, PayPal, Prime, etc.).
- Improve ATC rate, product discovery, clarity, and mobile usability.
- Implement A/B testing variants from the CRO team or propose your own.
4. Tracking, Instrumentation & Analytics
- Configure and maintain GA4 event tracking (ATC, IC, upsells, search behavior, scroll depth, etc.).
- Set up session recording and heatmaps (Hotjar or Clarity).
- Interpret funnels with the team and provide actionable recommendations.
5. Reporting & Communication
- Weekly updates on: conversion rate trends, AOV impacts, funnel drop‑off changes, site issues or speed regressions.
Maintain clear documentation and async communication with product, ops, and design.
Requirements
- 3+ years building custom Shopify themes (Liquid, JSON, JS, CSS, Shopify APIs).
- Proven results improving mobile conversion and checkout / speed performance.
- Hands‑on experience with Dawn / OS 2.0 custom theme development.
- Strong frontend fundamentals: modular Liquid architecture, performance‑first coding, clean components.
- Deep Shopify optimization skills: theme speed improvements, app performance audits, custom replacements for heavy apps.
- Experience working with high‑volume DTC brands.
Nice‑to‑Have
- Experience with CRO tools (Rebuy, Bundler, Zipify, Okendo, Stamped).
- GA4 modeling, attribution & Shopify Pixel system.
- Headless / Hydrogen experience.
- Hotjar / Clarity usage for experience analysis.
- Familiarity with Klaviyo event triggers.
- Experience partnering with CRO strategists, designers, or A/B testing teams.