Seo & Social Media Strategist (Crypto) - Brazil

Coinex Global; Araçatuba; Híbrido; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

Uma empresa líder em criptoativos está procurando um especialista em SEO e Mídias Sociais para desenvolver estratégias de conteúdo e gestão de mídias sociais. O candidato ideal deve ter experiência em SEO, SEMrush e um forte conhecimento do setor cripto. É necessário ser fluente em inglês, espanhol e português, além de ser apaixonado por inovações digitais. A posição é baseada em Araçatuba, São Paulo, com opções de trabalho remoto.

Qualificações

• Experiência comprovada em SEO e estratégia de conteúdo, preferencialmente em cripto, fintech ou Web3.
• Experiência prática sólida com SEMrush e metodologias de pesquisa de palavras-chave.
• Compreensão sólida de SEO on-page e otimização de conteúdo.

Responsabilidades

• Desenvolver e executar estratégias de conteúdo baseadas em SEO alinhadas com os objetivos de negócios.
• Gerenciar e executar estratégias de mídias sociais em plataformas como Twitter, TikTok e Instagram.
• Analisar o desempenho das mídias sociais e otimizar continuamente para engajamento e crescimento.

Conhecimentos

Estratégia de Conteúdo SEO

Gestão de Mídias Sociais

Fluência em Inglês

Conhecimento em Cripto e Blockchain

Ferramentas

SEMrush

Google Trends

Hootsuite

Descrição da oferta de emprego

SEO & Social Media Strategist (Crypto) - Brazil CoinEx Global•Araçatuba, São Paulo, Brazil

Descrição da vaga

Location : Brazil (Brazilian required) Prefer : Base in Sao Paulo / Rio

Remote

About the Role

We are looking for a highly skilled SEO & Social Media Strategist with strong experience in content development, SEO strategy, and social media management, ideally within the crypto or Web3 industry.

This role combines data-driven SEO planning with hands‑on social media execution, requiring someone who understands how content performs across both search engines and social platforms.

Key Responsibilities

SEO & Content Strategy

• Develop and execute SEO-driven content strategies aligned with business and growth objectives.
• Conduct advanced keyword research, including:
  • Keyword discovery and clustering
  • Competitor keyword gap analysis
  • Identification of growth opportunities
• Create and optimize:
  • SEO-friendly titles
  • Meta descriptions
  • URL structures
• Internal linking (interlinking) strategies
• Use SEMrush at a professional level for research, audits, tracking, and competitive analysis.
• Monitor and map content trends using Google Trends and other industry tools.
• Plan and manage the SEO editorial calendar, ensuring consistency, quality, and performance.
• Collaborate with writers, editors, and stakeholders to ensure content meets SEO and brand standards.

Social Media Strategy & Management

• Develop, manage, and execute social media strategies across X (Twitter), TikTok, and Instagram.
• Stay up to date with platform algorithms, trends, and best practices, especially for crypto-related content.
• Create, adapt, and publish content tailored to each platform's format.
• Manage content scheduling and performance using tools like Hootsuite or similar platforms.
• Leverage AI-powered tools to support content creation, ideation, and optimization.
• Analyze social media performance and continuously optimize for engagement and growth.

Required Qualifications

• Proven experience in SEO and content strategy, preferably in crypto, fintech, or Web3.
• Strong hands‑on experience with SEMrush and keyword research methodologies.
• Solid understanding of on‑page SEO, interlinking, and content optimization.
• Demonstrated experience managing and growing social media accounts for brands.
• Strong knowledge of crypto, blockchain, and digital assets.
• Fluency in English, Spanish, and Portuguese (written and spoken).

Nice to Have

• Experience working with international or global audiences.
• Familiarity with analytics tools (Google Analytics, Search Console, platform insights).
• Previous experience in fast‑paced startups or crypto exchanges.

What We're Looking For

• A strategic thinker with strong execution skills.
• Data‑driven, proactive, and highly organized.
• Comfortable working across SEO, content, and social media without silos.
• Passionate about crypto and digital innovation.