Senior Web Strategist

Fictiv; Teletrabalho; BRL 792.000 - 875.000; Tempo integral

Resumo da oferta

A global manufacturing and logistics company is seeking a senior-level Web Strategist to shape the strategic direction and performance of its website. The ideal candidate will implement user-centered designs and drive measurable growth through continuous experimentation. Responsibilities include managing developer teams, optimizing SEO, and leading cross-functional collaboration. The role offers a competitive salary range of $145,000 to $160,000 per year, depending on experience.

Serviços

Competitive medical, dental, and vision insurance

401(k) plan

Monthly virtual work stipend

Annual education stipend

Parental leave programs

Paid volunteer days

Qualificações

• Senior-level experience owning strategy and performance of large-scale marketing websites.
• Strong familiarity with analytics tools and data-driven decision-making.
• Experience managing multi-disciplinary teams with international resources.

Responsabilidades

• Develop clear website roadmap aligned with business goals.
• Champion user-centered UX decisions based on data and insights.
• Lead A/B tests and analytics to improve conversion rates.

Conhecimentos

Analytics tools

Data-driven decision-making

Cross-functional leadership

User experience principles

SEO improvements

Marketing technology systems

Descrição da oferta de emprego

Fictiv exists to help product innovators create high‑quality production, optimize supply chain logistics, and scale globally across its manufacturing centers in India, Mexico, China, and the United States.

Impact in this Role

We are seeking a senior‑level Web Strategist to take full ownership of the strategic direction and performance of the Fictiv website. This leader shapes the user experience, drives measurable growth, and oversees an ongoing cycle of experimentation that increases sign‑ups, users, accounts, and revenue.

You will report to the Vice President, Growth Marketing.

What You’ll Be Doing

• Website Strategy and Roadmap
  • Develop a clear website roadmap that advances Fictiv's business goals.
  • Prioritize work based on impact and partner closely with content, creative, SEO, and growth teams.
  • Lead the push toward a modern, highly converting site experience.
• User Experience and Performance Optimization
  • Champion user‑centered UX decisions informed by data, customer insights, and experimentation discipline.
  • Drive continuous improvement across navigation, page structure, conversion paths, and overall site quality.
  • Establish and enforce UX, accessibility, and performance standards to ensure the site scales without sacrificing quality.
• Experimentation and Growth
  • Use analytics tools daily to identify opportunities, size impact, and run A/B tests that improve conversion rates and signup quality.
  • Bring a creative mindset that goes beyond standard testing and explores bold experiments.
  • Own website measurement frameworks, funnel definitions, and attribution alignment with Growth and RevOps.
• SEO and AIO
  • Partner with the SEO manager and content team to grow organic reach and authority.
  • Optimize website content and structure for AI consumption, improve search visibility, and data quality.
  • Lead the evolution of the website for AI‑driven discovery, including structured data, content accessibility for LLMs, and emerging AI search behaviors.
• Cross‑Functional Leadership
  • Own relationships with internal teams including creative, content, lifecycle, product marketing, and paid media.
  • Communicate roadmap decisions clearly and present strategy and results directly to senior leadership.
• Team and Vendor Management
  • Manage multiple developers based in India and a U.S.‑based SEO manager.
  • Collaborate with the shared marketing project manager to maintain a clear, prioritized development queue.
  • Understand enough about coding and web development to estimate timelines and scope.
  • Travel: 0‑10%.

Desired Traits

• Senior‑level experience owning strategy and performance of a large‑scale marketing website.
• Strong command of analytics tools and data‑driven decision‑making.
• Experience leading multi‑disciplinary teams and managing international development resources.
• Deep understanding of UX principles and growth tactics that improve acquisition and conversion.
• Strong familiarity with standard marketing technology systems: CMS, testing tools, analytics environments, tag managers, CRM systems, and automation platforms.
• Proven success driving SEO and AIO improvements.
• Excellent communication skills and ability to present confidently to senior leaders.
• Ability to estimate development work and make sound prioritization decisions.

What Success Looks Like

• Consistent gains in qualified sign‑ups, new users, new accounts, and downstream revenue.
• A clear and predictable roadmap that balances performance, brand quality, and innovation.
• A world‑class website delivering a seamless and intuitive user experience.
• A website that evolves rapidly and intelligently through continuous experimentation.
• Strong cross‑functional alignment and built trust across the marketing organization.

Physical Demands

Physical demands include sitting, walking, using hands to type, and reaching or stretching as required. Reasonable accommodations may be provided for individuals with disabilities.

Perks and Benefits

• Competitive medical, dental, and vision insurance.
• 401(k) plan.
• Monthly virtual work stipend for food, internet, travel, pet care, health, and wellness.
• Annual education stipend.
• Parental leave programs.
• Paid volunteer days.
• Onboarding setup including standing desk, laptop, monitor, chair, and stipend for ergonomic supplies.
• And much, much more!

Eligibility

Applicants from the following U.S. states are eligible to apply: Arizona, California, District of Columbia, Delaware, Florida, Georgia, Hawaii, Iowa, Illinois, Indiana, Kansas, Massachusetts, Maryland, Michigan, Minnesota, Missouri, North Carolina, New Hampshire, New Jersey, New York, Nevada, Ohio, Oregon, South Carolina, Texas, Tennessee, Utah, Virginia, Washington, West Virginia, Wisconsin, Wyoming.

Salary Range

$145,000 to $160,000 per year, depending on experience.

EEO Statement

We encourage applications from members of underrepresented groups, including but not limited to women, members of the LGBTQ community, people of color, people with disabilities, and veterans.