Senior Marketing Manager

Monster Energy; São Paulo; Presencial; BRL 120.000 - 160.000; Tempo integral

Resumo da oferta

A leading beverage company is seeking a Sr Marketing Manager to implement strategic marketing initiatives. The candidate will manage brand performance, coordinate marketing activities with national athletes, and ensure alignment with business objectives. This role requires over 10 years of marketing experience in the FMCG industry and a strong command of digital marketing. Applicants should hold a relevant Bachelor's degree and preferably an MBA to lead dynamic marketing projects effectively.

Qualificações

• Prefer a Bachelor's Degree in Business Administration, Marketing, or related field.
• Prefer Masters of Business Administration (MBA).
• More than 10 years of experience in marketing and project management.
• More than 10 years of experience in the FMCG industry.

Responsabilidades

• Manage strategic marketing direction and brand support.
• Identify and align key business performance indicators.
• Guide teams to activate marketing plans.
• Manage relationships with national athletes and influencers.

Conhecimentos

Strategic marketing management

Project management

Digital marketing

Fluent English

Formação académica

Bachelor's Degree in Business Administration, Marketing, or Communications

Masters of Business Administration (MBA)

Ferramentas

Microsoft Office (PowerPoint, Excel, Word, Outlook)

Descrição da oferta de emprego

Position Summary

In the position of Sr Marketing Manager you will be responsible for management of the strategic marketing direction of the brands; support and management of brands' marketing objectives, strategies and philosophies; creation, planning, execution, recapping and post‑evaluation of marketing events and programs, integrate all the platforms.

Essential Job Functions

• Entrench the brands organically into relevant Sports, Gaming, Music & Culture with the right associations and use these platforms to develop new insightful ideas.
• Identifying key pillar‑based national intellectual property to activate the brand among target audience.
• Identifying and aligning key business performance indicators for all the strategic pillars and ensuring quarterly execution of plans.
• Periodic tracking and reporting of the performance indicators and suggest changes when required.
• Plan and align execution models for the strategic pillars, guide teams to activate as per plan.
• Inspection of plan vs execution to meet global standards of activation and engagement.
• Own and manage marketing contracts and support timely revisions for execution of all plans.
• Co‑ordination with global counterparts for changes & revisions of contract and provide clarity to the system on specific nuances for seamless sign off.
• Manage national athletes, ambassadors and influencers to understand the brand and inspire Drive brand awareness and engagement with amplification through earned media.
• Work on digital activities or promotions, content videos.
• Presenting and aligning National quarterly plans integrate feedback from bottlers and revise plans to support business.
• Inspection of plan vs execution and guiding the regional team to meet global standards of activation and engagement.
• Negotiate exclusivity & deliverables with agencies / strategic partners to leverage and create unique sampling, sales opportunities.
• Ensure all branding, logo use is acceptable at all events, activations and it is approved.
• Closure, handover of all with execution plan, toolkit and clear deliverables.

Position Requirements

• Prefer a Bachelor's Degree in Business Administration, Marketing, Communications or related field of study.
• Prefer Masters of Business Administration (MBA).
• More than 10 years of experience in marketing, managing projects.
• More than 10 years of experience in Fast‑moving consumer goods (FMCG) industry.
• Advanced user Microsoft Office (PowerPoint, Excel, MS Word and Outlook).
• Fluent English desired.