Senior Manager, Stills Franchise

Coca-Cola; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading beverage company is seeking an operations leader to oversee franchise operations and implement growth strategies across various channels. The ideal candidate will have 3-5 years of experience in the KO System or industry, with strong marketing and commercial acumen. Responsibilities include managing daily operations, leading key commercial initiatives and communicating market insights effectively. This role offers competitive compensation aligned with market standards.

Qualificações

• 3-5 years of relevant experience in the KO System or related industry.
• Desired experience in marketing and commercial roles.
• Knowledge of retail, including modern, traditional, and on-premise channels.

Responsabilidades

• Oversee operations related to franchise management.
• Implement Coca-Cola's vision and growth strategy with bottler partners.
• Manage day-to-day operations including marketing and finance.
• Identify market insights and communicate them to relevant functions.
• Guide decision-making processes in key commercial initiatives.

Conhecimentos

Experience in the KO System or industry

Marketing and Commercial experience

Understanding of retail channels

Descrição da oferta de emprego

Focus, Scope, & Impact

Ensures business results and alignment with Bottler for Stills Beverages. Oversees operations, supervising all operations related issues across the franchise. Jointly with Franchise Director, leads the growth agenda of the bottler operations aligned with central strategies. Manages strategic, operational and commercial projects involving the bottler.

Strategic Responsibilities

• Responsible for achieving business growth for Bottler territory, by shaping and implementing core capabilities and managing franchise leadership within multi channels, categories and the Coca Cola System.
• Leads the implementation of Coca-Cola Company's vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with agility and effective decision making.
• Manages day-to-day operations of the franchise including marketing, commercial and financial; monitors evolution of key indicators to achieve BP objectives (e.g. share, transaction, revenues, volume, OI); leads communication flow between Bottler and KO concerning priorities, programs, address market issues and performance; executes strategies with bottling partners; cooperates with bottlers to ensure local relevance and alignment with overall business; reviews and implements revenue growth opportunities/solutions.
• In partnership with Bottler in certain categories, manages projects and leads strategy, execution and commercialization from concept to launch; establishing business systems, procedures and KPIs.
• Develops processes and systems to increase sustainable growth and maximize resource allocation.
• Regarding new products this position has two main responsibilities: identify market insights, risks and opportunities and communicate them timely and effectively to marketing, commercial strategy and innovation functions to be considered as input for current innovation processes.
• Share best practice and alignment via interaction with other regions and operations (even international) peers.

Key Success Parameters

• Experience: 3-5 years within the KO System or industry. Desired Marketing and Commercial experience. Recommended Bottler Marketing or Commercial Strategy Experience and Understanding of retail (Modern, Traditional and On-Premise channel).

Work Focus

• Guides and collaborates with bottler in the decision‑making process involved in key areas such as Frontline and Categories, Category Management, RGM, budget and other commercial initiatives.
• Acts with a high level of autonomy so decision making must be sound and mindful of Coca Cola and bottler impacts in guidelines, principles and impact.
• Finding new ways to identify regional market opportunities, generating value across the System in alignment with the BU strategic priorities.

Compensation

Annual Incentive Reference Value Percentage: 15% – market-based competitive value for your role. Falls in the middle of the range, indicating performance at target.