Panel Marketing Team Lead (Remote)

QQFS (Qualitative & Quantitative Fieldwork Services); Teletrabalho; BRL 100.000 - 120.000; Tempo integral

Resumo da oferta

A global leader in healthcare research services is seeking a Panel Marketing Team Lead in São Paulo, Brazil. The successful candidate will coordinate marketing campaigns aimed at panel growth and retention, mentor a delivery team, and manage campaign budgets. Candidates should hold a Bachelor's degree in Marketing or a related field and possess 3-5 years of marketing experience, including team leadership. Fluency in English is essential. Responsibilities include overseeing campaign strategies and monitoring performance analytics.

Qualificações

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years in marketing, including team leadership experience.
• Fluent English; second language an advantage.

Responsabilidades

• Mentor and support the Panel Marketing delivery team.
• Oversee workload allocation, campaign calendars, planners, trackers, and reports.
• Manage campaign budgets and liaise with the Manager for approvals.
• Monitor campaign analytics and recommend optimizations.
• Implement process improvements and marketing automation.

Conhecimentos

Team leadership

SaaS/email marketing platforms

Data analysis

Project management tools

Google Analytics

Fluent English

Formação académica

Bachelor’s degree in Marketing, Business, Communications, or related field

Ferramentas

CRM tools

Microsoft Excel

Descrição da oferta de emprego

Company Description

About M3: A Japanese global leader in the provision of ground-breaking and innovative technological and research solutions to the healthcare industry. The M3 Group operates in the US, Asia, and Europe with over 5.8 million physician members globally via its physician websites which include mdlinx.com, m3.com, research.m3.com, Doctors.net.uk, medigate.net, and medlive.cn. M3 Inc. is a publicly traded company on the Tokyo Stock Exchange (jp:2413, NIKKEI 225) with subsidiaries in major markets including the US, UK, Japan, South Korea, and China, and in 2020 was ranked in Forbes’ Global 2000 list. The M3 Group provides services to healthcare and the life science industry. In addition to market research, these services include medical education, ethical drug promotion, clinical development, job recruitment, and clinic appointment services. M3 has offices in Japan, UK, France, Germany, Brazil, Sweden, China, USA, and South Korea, as well as India.

Job Description

The Panel Marketing Team Lead coordinates panel marketing campaigns focused on panel growth, engagement, and retention across all centralised panels and key markets. This role supports the day-to-day coordination of all marketing initiatives, ensuring alignment with brand guidelines, strategic objectives, and cross-functional collaboration to achieve Global Panel goals.

Essential Job Functions

• Mentor and support the Panel Marketing delivery team, overseeing workload allocation, campaign calendars, planners, trackers, and reports.
• Provide support to new team members during their onboarding trainings, and tasks related to panel marketing efforts across all panel brands.
• Take ownership of ad hoc projects and new initiatives as required.
• Coordinate with Strategy team for cohesive campaign planning.
• Brief and collaborate with design, content, digital, and analytics teams.
• Oversee branding and messaging consistency across all campaigns.
• Implement process improvements and marketing automation.
• Approve final campaigns and ensure adherence to standards.
• Support onboarding and training of new team members.
• Monitor campaign analytics and recommend optimizations.
• Manage campaign budgets and liaise with the Manager for approvals.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5 years in marketing, including team leadership experience.
• Fluent English; second language an advantage.

Technical Skills

• SaaS/email marketing platforms and CRM tools.
• Data analysis and campaign reporting.
• Project management tools and workflow automation.
• Microsoft Excel for analytics and reporting.
• Google Analytics and/or data visualization tools a plus.

Company Disclaimer

This job description does not represent an all-exhaustive list of all functions and the employee may be required to perform additional duties as assigned by the manager and the company. The company reserves the right to revise this job description at any time.

Additional Information

Working hours: Overlap with EU time zone, with some flexibility

Please submit your CV in English