What's The Company Like?
LDX Digital is a cutting‑edge digital marketing agency specializing in Google Ads and native advertising. We are committed to delivering exceptional results for our clients by leveraging data‑driven strategies and innovative ad solutions. Our fully remote team is made up of passionate professionals from around the globe, all working together to drive our clients' success.
What We Want You To Do
A digital strategist leads the strategy, execution, and optimization of paid search campaigns across Google Ads. You'll be responsible for developing high‑performing strategies, analyzing data to improve performance, and working closely with our creative and client teams to hit KPIs. This role is perfect for someone who thrives in a fast‑paced, performance‑driven environment and knows Google Ads inside out. By focusing on metrics and customer experience, a digital strategist ensures all initiatives drive measurable success while aligning with the brand's messaging and business goals.
Key Responsibilities
- Develop data‑driven Google Ads strategies tailored to the target audience and aligned with business goals. Strategic planning should incorporate SEO, paid media, creative testing, and innovation to maximize reach.
- Analyze metrics using analytics tools such as Google Analytics, Shopify, and third‑party attribution tools (Triple Whale, Northbeam, etc.) to track campaign performance, identify trends, and optimize strategies. Include monitoring metrics like engagement rates, website traffic, and conversions.
- Manage day‑to‑day execution of campaigns across multiple accounts — including budgeting, pacing, targeting, and A/B testing of ad creatives and landing pages.
- Collaborate closely with the marketing and creative teams to execute cohesive campaigns that reflect the company's vision.
- Stay ahead of trends in the PPC space, test new betas and strategies, and bring proactive ideas to the table to keep clients ahead of the competition.
- Communicate results, insights, and strategy updates clearly to internal and external stakeholders.
- Collaborate with graphic design and content creation teams to produce high‑quality digital content that aligns with user experience goals.
- Stay updated on digital marketing trends and tools to ensure strategies remain innovative and competitive in the ever‑evolving digital landscape.
- Work with designers and CRO specialists to ensure landing pages are optimized for paid traffic.
Requirements
- Education: A Bachelor's degree in digital marketing, communication, computer science, or a related field is required. Advanced certifications in SEO, SEM, Google Ads or analytics tools are advantageous.
- Exceptional verbal and written English skills.
- 3‑5 years of hands‑on experience managing Google Ads campaigns, ideally in an eCommerce or direct‑response environment.
- Proficiency with Google Ads, Google Analytics, Looker Studio, Shopify, and third‑party attribution tools (Triple Whale, Northbeam, etc.).
- Strong data skills — ability to draw insights from numbers and act on them quickly.
- Creative thinking: Keen eye for winning ad creatives and landing pages, with the ability to test and optimize effectively.
- Excellent written and verbal communication skills to collaborate effectively with stakeholders, cross‑functional teams, and external partners.
- Self‑starter who thrives in a remote setting with autonomy, accountability, and high attention to detail.
- Project management skills: Ability to manage multiple projects simultaneously, prioritize tasks, and meet tight deadlines.
- Adaptability to adjust strategies based on analytics, industry trends, and evolving customer needs.
- Creative mindset: Strong problem‑solving skills and creativity to design impactful digital campaigns that resonate with target audiences.
Benefits
- Fully Remote Work: Enjoy the flexibility to work from anywhere.
- Impactful Voice: Be a key player in shaping media strategies and driving client success.
- Growth Opportunities: Advance your career quickly in a dynamic and fast‑paced environment.
- Continuous Learning: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.
- Competitive Compensation: Earn competitive pay with performance‑based bonuses.
- Vibrant Culture: Join a team of ambitious professionals in a supportive, collaborative environment.