Marketing Operations Specialist

Xometry; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A technology-focused manufacturing platform is looking for a Digital Marketing Specialist in Brazil to enhance customer engagement through strategic marketing automation. Responsibilities include managing email campaigns, analyzing performance metrics, and ensuring data integrity. The ideal candidate has at least 2 years of experience in digital marketing, proficiency in HubSpot, and a bachelor's degree in a relevant field. This position offers a collaborative environment with opportunities for professional growth.

Qualificações

• 2+ years of digital marketing experience in a high-growth, high-tech environment.
• Proven experience leveraging HubSpot for email campaigns.
• Experience with marketing automation and CRM systems.

Responsabilidades

• Automate marketing strategies to maximize customer activation and retention.
• Support email marketing campaigns including segmentation and deployment.
• Measure and analyze campaign performance focusing on KPIs.

Conhecimentos

Digital marketing experience

Strong analytical skills

Attention to detail

Project management skills

Teamwork

Formação académica

Bachelor’s degree in Marketing, Technology, Business, or related field

Ferramentas

HubSpot

Google Analytics

Looker

SQL

JIRA

Descrição da oferta de emprego

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.

Responsibilities

• Leverage marketing automation tools to automate transactional, promotional, and informational content strategies that maximize customer activation, retention, and referrals
• Support day-to-day operations of our creative email marketing campaigns with highly-technical content, including email building, deployment, list segmentation, and customer churn mitigation
• Measure, analyze, and present campaign performance focusing on KPIs such as open rates, CTRs, conversion rates
• Ensure high levels of data hygiene and integrity of customer and contact lists in multiple databases
• Work closely with the Marketing Operations Technical Specialist to pipe key data streams to our CRMs, work on integration projects, and troubleshoot data
• Develop and manage an integrated framework for onboarding new B2B customers, driving repeat business, and increase referrals and maintain comprehensive documentation of our processes
• Work across the organization (Sales, Product, Data Science, Operations, Development, CS, etc.) to continuously improve the customer journey

Qualifications

• Bachelor’s degree in Marketing, Technology, Business, or related field
• 2+ years of digital marketing experience with user segmentation, email marketing programs, in a high-growth, high-tech environment
• Results-driven with a keen focus on metrics. Strong analytical skills, including the ability to identify and solve ambiguous problems
• Proven experience leveraging HubSpot to create automated nurture campaigns, email campaign development, and manage segmented buyer journeys through workflows
• Experience working with marketing automation, CRM, and other customer-data platforms (Hubspot, Iterable, Salesforce, Segment, Tealium, Workato, Marketo, Eloqua, Qualtrics, SurveyMonkey, Zapier, Google Analytics, Google Tag Manager, Ambassador, etc.)
• Strong attention to detail is a must
• Experience with reporting tools (e.g. Looker, Amplitude, Tableau, GA)
• Understanding and working knowledge of HTML and CSS
• Working knowledge of SQL or other code-based languages is a plus
• Demonstrated ability to define/undertake work assignments with minimal supervision
• History of teamwork and willingness to roll up one’s sleeves to get the job done
• Solid project management skills, with the ability to organize and prioritize (Familiarity with JIRA, Asana, or Trello is a plus)

Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.