Marketing Head

Dymind; São Paulo; Híbrido; BRL 434.000 - 543.000; Tempo integral

Resumo da oferta

A global healthcare company is seeking a Marketing Head for its IVD segment in Latin America, based in São Paulo. This role focuses on market strategy, channel expansion, and brand promotion. Candidates should have a minimum of 5 years' experience in marketing management within the IVD industry and fluency in Spanish and English. The position offers competitive compensation, performance-based bonuses, and opportunities for career development in a supportive environment.

Serviços

Competitive compensation packages

Performance-based bonuses

Career development opportunities

Qualificações

• Minimum of 5 years of marketing management experience in the IVD industry.
• Proven experience in marketing and brand promotion in Latin America.
• Strong data analysis skills to develop strategic plans.

Responsabilidades

• Develop and implement marketing strategies for the LATAM region.
• Identify and manage distributor and sales networks.
• Conduct market research and competitive analysis.
• Plan and execute marketing activities and events.
• Collaborate with sales and product teams.
• Provide market insights and sales tools to improve effectiveness.

Conhecimentos

Marketing management

Channel management

Data analysis

Cross-cultural communication

Strategic thinking

Fluency in Spanish and English

Understanding of healthcare regulations

Formação académica

Bachelor's degree in Marketing or related fields

Descrição da oferta de emprego

About the Company

DYMIND is a globally recognized high-tech enterprise specializing in the R&D, manufacturing, sales, and service of medical devices and reagents in the In Vitro Diagnostics (IVD) field.

Position Title

Marketing Head - IVD, LATAM

Job Overview

We are seeking an experienced Marketing Head to lead our marketing efforts in the region. Based in São Paulo, Brazil, this role will oversee market expansion and brand growth across Latin America, working closely with distributors, key opinion leaders (KOLs), and cross-functional teams.

Key Responsibilities

• Market Strategy Development & Execution: Develop and implement marketing strategies for the Latin America region in alignment with the company's global strategy to enhance brand awareness and market penetration.
• Business Growth & Channel Expansion: Identify, establish, and manage distributor, dealer, and direct sales networks to optimize channel management and improve sales conversion.
• Market Research & Competitive Analysis: Conduct in-depth analysis of industry trends, market dynamics, competitive landscape, and regulatory policies in Latin America to drive data-driven decision-making.
• Brand Promotion & Event Planning: Plan and execute online and offline marketing activities, including trade shows, academic conferences, KOL collaborations, and product campaigns to enhance brand visibility.
• Cross-functional Collaboration: Work closely with sales, technical support, regulatory, and product teams to ensure marketing strategies align with business objectives.
• Sales Enablement: Provide market insights and sales tools, including promotional materials, sales training, and customer engagement strategies to improve sales effectiveness.

Qualifications

• Educational Background: Bachelor's degree or higher in Marketing, Biomedical Science, Medical Devices, or related fields.
• Industry Experience: Minimum of 5 years of marketing management experience in the IVD industry, preferably in hematology analyzers.
• Market Expertise: Proven experience in marketing, channel management, and brand promotion in Latin America, with a strong understanding of local healthcare regulations and market needs.
• Language Skills: Fluency in Spanish and English is a must; proficiency in Portuguese is a plus.
• Analytical & Strategic Thinking: Strong data analysis skills with the ability to develop strategic plans based on market insights.
• Cross-cultural Communication: Ability to work effectively in a multicultural environment and collaborate across different countries and teams.
• Execution & Adaptability: Self-driven, capable of working independently in a fast-paced environment, and able to adjust strategies based on market changes.
• Travel Requirement: Willingness to travel frequently across the Latin American region to cover key markets.

What We Offer

• Competitive compensation packages designed to attract top-tier professionals.
• A dynamic and supportive working environment where your contributions are recognized and rewarded.
• Performance-based bonuses, comprehensive benefits, and opportunities for career development within a rapidly growing global company.

Work Location

São Paulo, Brazil, remote