Lead Ux Strategist & Research Analyst

Bx Studio; Teletrabalho; BRL 160.000 - 200.000; Tempo parcial

Resumo da oferta

A leading design consultancy is seeking a Lead UX Strategist & Research Analyst to enhance enterprise marketing website projects. You will be responsible for guiding UX research, information architecture, and content strategies tailored for B2B designs. This freelance, remote position requires strong communication skills and a proven track record in UX strategy. Ideal candidates will have 5-6+ years of relevant experience and a deep understanding of enterprise marketing sites. Flexible hours with a need for alignment on EU/US timelines.

Qualificações

• 5–6+ years of experience in UX research, UX strategy, IA, or content design for websites.
• Deep understanding of enterprise marketing sites.
• Proven ability to plan, execute, and analyze UX research.
• Excellent English communication skills.

Responsabilidades

• Plan and lead UX research activities tailored to marketing sites.
• Analyze user behavior and testing outputs.
• Develop and present site map recommendations.
• Translate IA into low-fidelity wireframes.
• Lead client workshops and discovery sessions.

Conhecimentos

UX research

UX strategy

Information architecture

Content strategy

Low-fidelity wireframing

Client leadership

Proficiency in Figma

Analytics tools (GA, Hotjar)

Ferramentas

Figma

Hotjar

Google Analytics

Descrição da oferta de emprego

Job Description:

Lead UX Strategist & Research Analyst

About the Role

We’re looking for a Lead UX Strategist & Research Analyst to guide research-driven decision-making for enterprise marketing website projects. This is not a product UX role — it’s a strategic position focused on user insight, information architecture, content strategy, and low-fidelity wireframing for B2B website design specifically.

You will run discovery activities, analyze user behavior, shape content and navigation strategy, and translate research into clear wireframes and recommendations. You’ll also lead client conversations and present UX rationale with confidence and clarity. This is a freelance contract position with consistent, ongoing project work.

Responsibilities

UX Research & Analysis

• Plan and lead UX research activities (qualitative + quantitative) tailored to marketing / enterprise sites
• Analyze user behavior, testing outputs, and analytics data (GA, Hotjar, Helio, etc.)
• Identify friction points and conversion blockers across user journeys
• Conduct competitive and comparative audits to inform structure and content direction
• Synthesize insights into clear, prioritized, actionable UX recommendations

Information Architecture & Content Strategy

• Audit existing website structures and perform detailed site map analysis
• Develop and present site map recommendations that improve clarity, SEO alignment, and user flow
• Create navigation models, content hierarchies, and IA documentation
• Map user journeys and define key conversion paths
• Build content frameworks and messaging priorities for enterprise web builds
• Evaluate existing content for gaps, redundancy, clarity, and strategic alignment

Wireframing & Concepting

• Translate IA and strategy decisions into low-fidelity wireframes
• Produce clear UX documentation (flows, diagrams, wireframes, rationale)
• Collaborate closely with designers to ensure strategic alignment through execution

Client Leadership

• Lead client workshops, discovery sessions, and UX debriefs
• Present research findings and guide stakeholders toward best-practice decisions
• Communicate fluently and professionally in English, both verbally and in writing
• Build trust through structured thinking, preparedness, and strong strategic reasoning

Requirements

• 5–6+ years of experience in UX research, UX strategy, IA, or content design for websites
• Deep understanding of enterprise marketing sites (not product UX)
• Proven ability to plan, execute, and analyze UX research
• Strong command of information architecture and content strategy
• Ability to design clear, low-fi wireframes that translate strategy into structure
• Excellent English communication skills and confidence leading client conversations

Ability to work independently across multiple projects

• Proficiency with Figma, Helio, UserBrain, Hotjar, PostHog, Google Analytics, or equivalent tools

Nice to Have

• Agency experience
• CRO or SEO fluency
• Familiarity with Webflow CMS structures
• Experience with enterprise clients and multi-stakeholder environments

Contract Details

• Freelance contract position
• Remote, flexible hours
• Must be available for client meetings within EU / US time zones