Lead Generation

Regenta; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading compliance technology firm in Brazil is seeking a Lead Generation Manager to drive B2B demand generation through Meta Ads. You will be responsible for creating scalable lead acquisition strategies and optimizing campaigns for high-intent leads, ensuring alignment with product value. The ideal candidate has over 3 years of experience in B2B SaaS lead generation and demonstrated success with Meta Ads. This role offers a unique opportunity to shape a critical growth channel from the ground up.

Serviços

Direct access to founders

High ownership culture

Opportunity for real impact

Qualificações

• 3+ years of experience specifically in B2B SaaS lead generation.
• Proven success with Meta Ads for B2B products.
• Strong understanding of lead generation vs demand generation.

Responsabilidades

• Own paid acquisition end-to-end, focusing on Meta Ads.
• Build, test, and scale campaigns targeting B2B leads.
• Optimize cost per lead and lead quality through data analysis.

Conhecimentos

B2B SaaS lead generation experience

Meta Ads expertise

Campaign optimization

Descrição da oferta de emprego

Overview

Regenta is a B2B SaaS platform helping employers stay compliant with rapidly changing employment laws through AI-powered handbooks, policy updates, and incident-response tools. Our customers are SMBs, founders, HR leaders, and operators who want to avoid lawsuits and operational chaos without hiring expensive legal teams.

We are building a category-defining compliance platform, and lead generation is mission-critical to our growth.

The Role

We’re looking for a Lead Generation Manager who lives and breathes B2B SaaS demand generation, with a deep specialization in Meta Ads (Facebook & Instagram).

This role is not about brand fluff or vanity metrics. It’s about predictable, scalable, high-intent leads.

You will own paid acquisition end-to-end, from strategy to execution to optimization, with a heavy emphasis on Meta Ads as our primary growth channel.

What You’ll Own

• Meta Ads strategy and execution for B2B SaaS lead generation
• Building, testing, and scaling campaigns focused on:
• Lead forms
• Landing page conversions
• Demo bookings
• Waitlists and gated access flows
• Audience strategy including:
• Founders, CEOs, business owners
• HR leaders and operators
• Lookalikes, retargeting, and funnel segmentation
• Creative testing framework:
• Messaging angles (fear, compliance risk, time savings, cost avoidance)
• Static, carousel, and video ads
• Hook testing and rapid iteration
• Funnel optimization:
• Ad → landing page → conversion flow
• Cost per lead (CPL), cost per demo, and lead quality
• Budget ownership and performance reporting
• Working closely with product and founders to align ads with real product value

What We’re Looking For

Must-haves

• 3+ years of B2B SaaS lead generation experience
• Proven success running Meta Ads for B2B products (not e-commerce)
• Strong understanding of:
• Lead gen vs. demand gen
• Funnel economics
• Attribution limitations in B2B
• Experience optimizing for quality, not just volume
• Ability to clearly explain why something worked or didn’t
• Comfort operating in fast-moving, early-stage environments

Nice-to-haves

• Experience marketing to SMBs, founders, or HR teams
• Familiarity with legal tech, HR tech, or compliance software
• Experience integrating Meta Ads with CRMs and lead routing systems
• A strong opinion on what makes B2B Meta Ads actually work (and what doesn’t)

What This Role Is Not

• Not a generalist social media role
• Not influencer or content-first marketing
• Not “boosting posts” or brand awareness fluff
• Not e-commerce tactics copy-pasted into B2B

We care about conversion, intent, and pipeline.

Why Regenta

• You’ll own a critical growth channel from day one
• Direct access to founders and real decision-making power
• Clear product-market fit and a massive compliance-driven market
• Opportunity to build repeatable lead systems, not one-off campaigns
• High trust, high ownership, and high accountability culture