Klaviyo Email Marketing Specialist

Top Growth Marketing; Teletrabalho; BRL 80.000 - 120.000; Tempo parcial

Resumo da oferta

A dynamic marketing agency based in Brazil is seeking an Email Marketing Coordinator to manage internal email marketing campaigns for clients. This role involves crafting email strategies, automating processes, and analyzing performance metrics. Ideal candidates will have 1-2 years of experience in email marketing, familiarity with platforms like Klaviyo and Mailchimp, and strong analytical skills. Additional benefits include hourly pay and two bonuses per year.

Serviços

Hourly pay

Two bonuses per year

Qualificações

• 1-2+ years of experience in Email Marketing and Deliverability.
• Familiarity with laws and regulations pertaining to email marketing.
• Proven ability to manage and analyze email campaigns.

Responsabilidades

• Create automated email flows for brand awareness and sales.
• Track and report important email metrics and performance data.
• Evolve the email program to outperform competitors.

Conhecimentos

Email Marketing

Campaign Management

Analytical Skills

Communication Skills

Time Management

Ferramentas

Klaviyo

Mailchimp

Active Campaign

Descrição da oferta de emprego

We have an immediate need for a talented Email Marketing Coordinator to create and manage our internal email marketing campaigns for our clients. As an Email Marketing Coordinator, you will work on all of TGM clients to develop and maintain effective email marketing campaigns.

You will craft email marketing strategies, automations, and flows.

You will be responsible for reporting and identifying ROI, as well as staying abreast of email marketing trends. As our email marketing specialist, it will be your job to manage the company's email marketing strategies.

Responsibilities

• Create automated brand awareness, add to cart, and post-purchase email flows.
• Understand campaign objectives.
• Set reasonable objectives and campaign goals.
• Ensure that the finished project meets campaign goals while exceeding the industry's best practices.
• Track important email metrics and performance data (e.g., conversion rates, click-through rates, and open rates).
• Suggest recommendations for increased performance.
• Develop and implement email automation.
• Create and maintain a trigger email program that will react to the customer lifecycle and help to maximize sales.
• Evolve the email program to ensure that we stay a step ahead of the competition.

Qualifications

• 1-2+ years of Email Marketing and Deliverability, or ISP / ESP industry experience – The candidate should be familiar with laws, regulations and best practices of the email industry.
• Experience with campaign management, including segmentation, development of house files, campaign creative asset development, testing, statistical significance testing, reporting, and analysis.
• Understanding of Klaviyo, Mailchimp, Active Campaign, and similar platforms.
• Strong analytical, problem-solving skills and communication skills.
• Excellent time-management, multitasking, and organizational skills.
• Ability to quickly learn new technology platforms.

The position pays hourly with 2 bonuses during the year!