Director Of Paid Media

MyMagicHealer; Betim; Presencial; BRL 424.000 - 637.000; Tempo integral

Resumo da oferta

A thriving skin healing brand in Brazil seeks a Director of Paid Media to lead paid acquisition efforts. The role demands expertise in performance marketing and Meta Ads, with responsibilities covering strategy, execution, and creative testing. You will manage substantial ad budgets and influence the company's growth from $10M to $50M. Enjoy a fast-paced, innovative environment with opportunities for creative freedom and significant impact.

Serviços

Performance bonus

Paid time off

Health Spending Account (if in Canada)

Qualificações

• 4–8+ years in performance marketing (e-commerce).
• Experience managing $100k–$1M+ monthly ad spend.
• Expert-level Meta Ads experience required.

Responsabilidades

• Own the entire paid acquisition engine.
• Daily execution of Meta Ads and scaling.
• Develop creative strategies and analyze performance.

Conhecimentos

Performance marketing expertise

Meta Ads proficiency

Analytical skills

Creative strategy instincts

Strong communication

Ferramentas

Google Ads

TikTok Ads

Excel/Sheets

Descrição da oferta de emprego

ABOUT MYMAGICHEALER MyMagicHealer is a growing e‑comm natural skin healing brand, serving customers with HS, acne, eczema, and chronic skin conditions who trust us for relief, results, and hope.

We are building the #1 skin healing company in North America—and we’re looking for a Director of Paid Media to lead our performance engine.

Role Overview

We are hiring a Director of Paid Media (Hands‑On) who will OWN the entire paid acquisition engine—strategy, execution, creative testing, and scaling.

This role is responsible for :

• Daily Meta Ads execution
• Scaling profitably
• Creative testing system
• Performance strategy
• Funnel & CRO improvements
• Growth forecasting
• Cross‑team leadership

You are a hybrid operator :

• 50% hands‑on media buyer
• 50% strategic growth leader

This role is critical to reach our $20M–$50M scale.

Key Responsibilities

1. Paid Media Execution (Hands‑On)
   • Run Meta Ads daily (scaling, testing, optimization)
   • Manage budgets from $7k / day → 20K / day
   • Own CAC, ROAS, MER targets
   • Maintain daily performance guardrails
   • Build and execute creative tests
   • Launch structured A/B tests
   • Adjust spend based on forecasting + inventory
2. Overseeing Creative Strategy
   • Develop hooks, angles, and ad concepts
   • Analyze winning creative patterns
   • Lead weekly “Creative Performance Review”
   • Ensure weekly creative testing velocity
3. Growth Strategy & Forecasting
   • Build weekly & monthly growth plans
   • Forecast CAC / MER and revenue based on spend
   • Maintain KPI dashboards
   • Present weekly growth performance to CEO
   • Partner with Ops on inventory and cashflow to inform scaling
   • Plan budget allocation across channels
4. Funnel & CRO Optimization
   • Audit landing pages & identify conversion opportunities
   • Recommend split tests & improvements
   • Collaborate with CRO / Designer on LPs, PDPs, and offer pages
   • Improve checkout conversion and reduce friction
   • Align offers & bundles for paid efficiency
5. Cross‑Functional Leadership
   • Collaborate with Content Director
   • Work closely with creative team, and editors
   • Lead weekly Growth Meeting
   • Build SOPs for scaling, testing, reporting

KPIs You Own

• MER (daily, weekly, monthly)
• CAC vs Target
• ROAS by funnel stage
• Creative testing velocity
• % of revenue from paid
• New customer acquisition volume
• Profit per order after ads
• Scaling efficiency (margins)

Requirements

• 4–8+ years in performance marketing (e‑commerce)
• Experience managing $100k–$1M+ monthly ad spend
• Expert‑level Meta Ads experience (mandatory)
• Bonus: TikTok Ads + Google Ads
• Experience with UGC‑driven direct‑response creative
• Previous leadership experience
• Proficiency in Google suite

Skills

• Deep understanding of CAC, MER, ROAS, cohorts, and blended metrics
• Strong funnel & CRO understanding
• Strong creative strategy instincts
• Highly analytical (Excel / Sheets fluency)
• Strong communication & leadership
• Ability to build systems, SOPs, and improve processes
• High accountability and ownership mentality
• Iteration‑driven
• Problem solver
• Calm under pressure
• Strategic & data‑led
• Obsessed with performance
• Self‑starter, proactive, independent
• Loves speed + excellence
• Loves building and scaling systems

Why Join MyMagicHealer

• Fast‑growing, profitable DTC brand with strong community
• Founder‑led, vision‑driven company
• Creative freedom + huge impact
• You directly influence how we scale from $10M → $50M
• Performance bonus
• Paid time off
• Health Spending Account (if in Canada)