DBM / CRM Analyst (Mid Lvl)

Lenovo; São Paulo; Presencial; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A global technology company is seeking a DBM / CRM Analyst based in São Paulo. The candidate will create and execute marketing strategies to enhance customer interactions throughout their journey. Responsibilities include segmenting customers using SQL, managing campaigns, analyzing data for business improvement, and collaborating with various key stakeholders. Ideal candidates should have a Bachelor's degree, proficiency in SQL and HTML, and experience in marketing roles. Strong analytical skills and effective communication are essential for success in this dynamic environment.

Qualificações

• Must have analytical skills.
• Experience in marketing-oriented roles, particularly in data-driven campaign management.
• Proficient in SQL and HTML programming.
• Understanding of CRM activities using Salesforce Marketing Cloud.

Responsabilidades

• Create customer segmentations using SQL and edit HTMLs on Salesforce Marketing Cloud.
• Execute A/B tests and analyze results.
• Develop strategies to segment and analyze customer preferences.
• Build reports and make strategic business recommendations.

Conhecimentos

Analytical skills

Interpersonal communication

Data analysis

Agility

Formação académica

Bachelor's Degree

Ferramentas

SQL

HTML

Salesforce Marketing Cloud

Google Analytics

Descrição da oferta de emprego

Description and Requirements

The Motorola’s DBM / CRM Analyst provides direction, leadership, comprehensive applicable data, guidance and assistance to promote interactions and experiences with customers during its journey with Motorola.

This person will create and execute marketing strategies that increase the value of our customer base over time (CLTV), using marketing technologies and a big data stack.

This role has been chartered to support functionality (email marketing, push notification and WhatsApp messages) that will help Motorola's digital presence in scaling up our audience, nurturing deep relationships with our base, increase brand equity and test new tactics to retain our customers.

Position based in São Paulo Office - SP.

Responsibilities

• Create customer segmentations using SQL language and edit HTMLs on Salesforce Marketing Cloud; execute A/B tests and derive business improvement conclusions.
• Create push campaigns on Engage (internal Motorola’s system) and analyze the results.
• Create, develop, execute and maintain a comprehensive strategy to collect, segment, analyze and integrate customer expectations, preferences and aversions into marketing functions across all products.
• Build reports and strategic business recommendations by analyzing dashboards and processing data.
• Must have good interpersonal skills to manage contacts with different professionals and contact key stakeholders (IT, Brand, E-commerce, Regional Marketing, Insurance and Monetization teams) in furthering our marketing objectives.
• Make decisions based on data analysis. Have capabilities to maintain the integrity of the CRM system, including updates, refinements and overall database.

Requirements

• Bachelor Degree: must have analytical skill.
• Experience in Marketing-oriented roles (data-driven campaign management, loyalty marketing, customer journeys, BTL marketing via email, SMS, direct mail, online/ social channels and Google Analytics).
• SQL and HTML programming language.
• Understanding of the development and deployment of CRM activities using SFMC (Salesforce Marketing Cloud). Salesforce Marketing Cloud certificate preferred.
• Be dynamic, with excellent interpersonal communication and agility.
• Have an analytical mind and know how to work with data in favor of the objectives.
• Be extremely organized, proactive and able to work independently.
• Knowledge of the office package (Word/Excel/PPT).

Differentials

• Experience in Data Science projects (big data, machine learning, data engineering).
• Smartphone features knowledge.
• Experience in agencies working and opening briefings.

Languages

• Advanced English.