Creative Strategist (Direct Response) - Video Ad Performance Expert

Digital Lead Group Ab; Teletrabalho; BRL 80.000 - 120.000; Tempo integral

Resumo da oferta

A leading e-commerce marketing firm seeks a Creative Strategist to develop high-converting video ads. This role demands a deep understanding of Direct Response marketing and copywriting. The ideal candidate will craft ad strategies, write compelling scripts, and optimize performance to drive significant revenue. The position is full-time and remote, with competitive compensation reflecting actual impact on performance, including bonuses for top creatives.

Serviços

Top-tier compensation

Autonomy and ownership

Bonuses for performance

Qualificações

• Proven experience as a Creative Strategist, DR Copywriter, or Performance Marketer in e-commerce.
• Deep knowledge of Direct Response principles.
• Experience in crafting creative briefs and ad scripts.

Responsabilidades

• Craft ad strategies and concepts based on audience research.
• Write high-converting scripts for advertisements.
• Build creative briefs and storyboards for video editing.
• Conduct market research to resonate messaging.
• Analyze ad performance to refine creative direction.

Conhecimentos

Direct Response Marketing

Copywriting

Ad Strategy

Performance Optimization

Descrição da oferta de emprego

Compensation

Salary based on experience.

Location

Remote (Must be available to work in CET or overlapping hours).

Commitment

Full-time / Long-term.

About the Role

We are looking for a highly strategic, data-driven, and conversion-obsessed Creative Strategist to lead the development of winning video ads for our e-commerce brands.

This is NOT a role for a traditional creative.

This is for someone who understands Direct Response marketing, consumer psychology, and copywriting—someone who creates ad creatives that actually convert.

What You'll Own & Execute

• Ad Strategy & Concept Development - You will craft irresistible angles and hooks based on avatar research, pain points, and proven persuasion tactics.
• Copywriting - You will write high-converting scripts for Video Sales Letters (VSLs), UGC ads, and short-form content that drives action.
• Creative Briefs & Storyboards - You will build detailed creative briefs with clear storyboards, angles, and footages, so our editors can focus on execution rather than hunting for assets.
• Avatar & Market Research - You will deep dive into our audience, their emotions, and problems to create messaging that resonates.
• Performance Optimization - You will analyze ad performance and iterate quickly to refine messaging and creative direction.

Ideal Candidate

• DRIVEN BY PERFORMANCE – You don't just create "nice" videos.
• You create ads that drive millions in revenue.
• A DIRECT RESPONSE MARKETER AT HEART – You understand consumer psychology, persuasion, and why people buy.
• A COPYWRITING WEAPON – You can write compelling scripts that turn cold audiences into hot buyers.
• A MASTER OF SIMPLICITY – You give crystal-clear direction to editors, removing unnecessary complexity.
• AN EXTREME OWNERSHIP MINDSET – You take full accountability for creative performance.
• If something doesn't convert, you FIX it.

Requirements

• Proven experience as a Creative Strategist, DR Copywriter, or Performance Marketer in e-commerce, DTC, or affiliate marketing.
• Deep knowledge of Direct Response principles (Schwartz, Ogilvy, Sugarman, or Brunson-type thinking).
• Experience in crafting creative briefs, ad scripts, and storyboards for video editors.

Why join us

• We Scale Winning Offers FAST - Your work will directly drive millions in revenue.
• No Bureaucracy, Just Results - We're obsessed with performance.
• Top-Tier Compensation - We pay for real impact (bonuses for top-performing creatives).
• Autonomy & Ownership - No micromanaging.
• You own your role.

How to Apply

APPLY NOW AND LET'S BUILD SOMETHING BIG TOGETHER!

PS: If you are an agency, do not apply.

We are only looking for full-time workers.

Pay : R$12, R$15, per month