Website Manager & SEO Lead

GEMS Corporate Office; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading education organization based in Dubai is seeking a Website Manager & SEO Lead to oversee the management and optimization of its school websites. The role involves developing SEO strategies, ensuring website performance, and collaborating with various teams to enhance digital experiences that drive enrolment. The ideal candidate will have 5–7 years of experience in website management and digital marketing, along with a strong analytical background.

Qualifications

• 5–7 years of experience in website management, SEO, and digital performance marketing.
• Experience in multi-site ecosystems is preferred.
• Strong analytical and technical understanding of SEO and web architecture.

Responsibilities

• Manage and optimize GEMS Education school websites.
• Develop comprehensive SEO strategy to improve visibility and lead generation.
• Collaborate with Brand and Content teams for high-performing landing pages.
• Maintain a central web performance dashboard to track key metrics.
• Deliver actionable insights to senior leadership through reports.

Skills

Website management

SEO

Digital marketing

Performance analytics

Content optimization

Project management

Education

Bachelor’s degree in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Tag Manager

Search Console

CMS platforms (WordPress, Sitecore, etc.)

Job description

The Website Manager & SEO Lead will oversee the management, optimization, and evolution of all GEMS Education school websites and microsites, ensuring a seamless digital experience for parents, students, and stakeholders. This role will combine strategic oversight, content governance, and performance analytics to enhance visibility, engagement, and conversion across the GEMS digital ecosystem.

You’ll be the guardian of website quality, performance, and SEO excellence — ensuring every page reflects the GEMS brand promise and drives measurable enrolment growth.

1. Website Management & Optimization

• Manage and maintain the GEMS Education group and school websites, ensuring accuracy, consistency, and timely updates.
• Oversee UX/UI improvements and coordinate with design and tech teams to enhance user experience and navigation.
• Implement a content governance framework, ensuring all web content aligns with GEMS brand guidelines, tone, and compliance requirements.
• Monitor website uptime, functionality, and technical performance with IT and hosting providers.

2. SEO & Performance Marketing

• Develop and execute a comprehensive SEO strategy to improve rankings, visibility, and lead generation across all GEMS schools.
• Conduct keyword research, on-page optimization, metadata management, and backlink outreach.
• Work closely with Digital Marketing to ensure alignment between SEO, SEM, and paid media efforts.
• Set and monitor KPIs including organic traffic growth, conversion rates, bounce rates, and keyword ranking performance.
• Regularly analyze data using Google Analytics, Search Console, SEMrush, and Tag Manager, producing monthly insights reports.

3. Content & Conversion Optimization

• Collaborate with the Brand and Content teams to develop high-performing landing pages and lead-nurturing experiences.
• Optimize content for readability, search intent, and engagement (blogs, parent stories, press releases, etc.).
• Support campaign landing pages for enrolment and marketing campaigns with A/B testing and performance tracking.

4. Collaboration & Stakeholder Management

• Partner with Marketing, Admissions, and School teams to align content updates with enrolment priorities.
• Work with external agencies on website redesigns, technical SEO, and analytics implementation.
• Train internal teams and school marketing leads on basic web management and SEO best practices.

5. Analytics & Reporting

• Maintain a central web performance dashboard tracking key metrics across all GEMS websites.
• Deliver monthly and quarterly reports to senior leadership with actionable insights.
• Lead regular audits to ensure mobile optimization, accessibility, and content freshness.

Skills

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 5–7 years of experience in website management, SEO, and digital performance marketing (education sector experience preferred).
• Strong understanding of Google Analytics, Tag Manager, Search Console, and CMS platforms (WordPress, Sitecore, or equivalent).
• Proven ability to manage large-scale, multi-site ecosystems.
• Experience in UX, technical SEO, and website CRO (Conversion Rate Optimization).

Other Skills

• Highly analytical with strong technical understanding of SEO and web architecture.
• Exceptional attention to detail and commitment to brand consistency.
• Comfortable managing multiple stakeholders across departments and agencies.
• Strong project management and communication skills.
• Passionate about creating digital experiences that inspire trust and drive enrolment.