Vice President Global Marketing

Intuitu People Solutions; Dubai; On-site; AED 500,000 - 750,000; Full time

Job summary

A leading executive search boutique is seeking a Vice President of Global Marketing in Dubai. The ideal candidate will have over 15 years of experience, with a strong background in luxury branding and digital transformation. Responsibilities include developing global marketing strategies, leading a high-performing team, and ensuring brand consistency. This is a full-time executive role that requires outstanding leadership and strategic planning skills.

Qualifications

• 15+ years of experience in Global Marketing leadership roles.
• Expertise in brand marketing, product marketing, and visual merchandising.
• Strong strategic planning and consumer engagement skills.

Responsibilities

• Develop and execute a comprehensive global marketing strategy.
• Lead yearly marketing planning and ensure alignment with business priorities.
• Build and mentor a high-performing marketing team.

Skills

Global Marketing leadership

Brand marketing

Media strategy

Digital transformation

Cross-functional collaboration

Job description

Overview

We, at Intuitu People Solutions, are an Executive Search Boutique, specialized in Luxury (Perfumes & Cosmetics, Fashion & Leathergoods, Watches & Jewellery, Wines & Spirits and Hospitality), operating on a Global level.

One of our clients, an emblematic Global and Independent Beauty Leader, is creating the role of Vice President of Global Marketing, based in Dubai, to accompany their stellar growth.

Overview

We are looking for a strategic, yet hands-on, visionary, and results-driven Vice President of Global Marketing to lead and elevate the brand on a global scale. This role is reporting to the Senior Vice President of Global Marketing and oversees all facets of marketing, including brand marketing, product marketing, media, and visual merchandising (4 direct reports at Director level), ensuring a cohesive, innovative, and impactful brand presence.

The VP Global Marketing will be responsible for defining brand strategy, driving business growth, fostering cross-functional collaboration, and leading a high-performing team (approx. 20 people) to deliver best-in-class brand storytelling and execution - anchored in the Founder’s vision and accelerated by digital transformation.

Responsibilities

• Strategic Leadership & Brand Growth

  Develop and execute a comprehensive global marketing strategy that strengthens brand equity, expands brand awareness, and accelerates business growth.

• Lead yearly marketing planning, ensuring alignment with business priorities, innovation roadmaps, and market needs.
• Identify and execute key brand collaborations and partnerships to elevate brand positioning and cultural relevance.
• Drive strategic growth initiatives in collaboration with the innovation team, ensuring marketing supports product expansion and category leadership.
• Integrated Marketing & Brand Storytelling

  Serve as the steward of the brand, ensuring brand consistency and cohesion across all touchpoints, including advertising, social media, retail, and product.

• Oversee iconic launch activations and ensure campaigns deliver breakthrough storytelling that resonates with consumers globally.
• Partner with the social communications and design teams to develop compelling narratives that strengthen consumer engagement.
• Leverage data-driven insights to optimize media strategy, creative efficiency, and campaign effectiveness.
• Cross-Functional Collaboration & Operational Excellence
• Ensure seamless coordination between global and regional marketing teams, aligning strategies for successful local execution.
• Partner closely with product development, sales, creative, and digital teams to ensure an integrated go-to-market approach.
• Foster operational excellence, streamlining processes to improve speed-to-market and campaign efficiency.
• Lead the implementation of best practices across all markets to ensure consistency in brand execution.
• Build and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.
• Provide leadership that inspires innovation while ensuring strategic discipline and operational excellence.
• Champion a consumer-first mindset, ensuring marketing strategies are deeply connected to evolving consumer behaviors and market trends.

Requirements

• Qualifications & Experience

  15+ years of experience, including at least 7+ years in GLOBAL Marketing leadership roles within the beauty, luxury, or fashion industry.

• Ideally within a Founder's ecosystem (entrepreneurial mindset is a must).
• Proven expertise in brand marketing, product marketing, media strategy, and visual merchandising.
• Strong strategic planning skills with the ability to translate brand vision into tangible, results-driven marketing initiatives.
• Deep understanding of consumer engagement, brand storytelling, and digital marketing.
• Experience leading high-profile brand collaborations and partnerships.
• Exceptional leadership and cross-functional collaboration skills, with experience managing global and regional teams.
• Ability to thrive in a fast-paced, dynamic environment and manage complexity with agility.
• Founder’s Vision – Ability to deliver best-in-class brand storytelling and execution - anchored in the Founder’s vision
• Experience in Digital transformation
• Strategic Vision – Ability to define and execute long-term brand growth strategies.
• Brand Storytelling – Expertise in crafting compelling narratives that connect with consumers.
• Leadership & Influence – Strong team leadership and stakeholder management skills.
• Operational Excellence – Ability to drive executional excellence and streamline processes.
• Collaboration & Agility – Ability to work across multiple teams and markets with efficiency and adaptability.

Seniorities

• Executive

Employment type

• Full-time

Job function

• Marketing, Strategy / Planning, and Product Management

Industries

• Retail Luxury Goods and Jewelry, Retail Apparel and Fashion, and Personal Care Product Manufacturing