UX/UI Designer

Puffy; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading e-commerce platform in Dubai is seeking a Designer to integrate generative AI methodology into design execution. The role involves producing wireframes and prototypes, utilizing modern GenAI tools, and collaborating on conversion optimization initiatives. Ideal candidates bring 3-5 years of web design experience, proficient in Figma, and are passionate about AI technologies. This opportunity offers the potential for fast-tracked career growth within the company.

Qualifications

• 3-5 years of experience in web design, preferably in e-commerce.
• Strong portfolio with business metrics linked to design work.
• Expert proficiency in Figma, including components and Dev Mode.

Responsibilities

• Produce design artifacts including wireframes and prototypes.
• Utilize GenAI toolkit to create page layouts and concepts.
• Research and recommend emerging GenAI tools.

Skills

3-5 years of experience in web design

Strong portfolio showcasing shipped product work

Expert Figma proficiency

Hands-on experience with modern GenAI design tools

Passion for the AI space

Familiarity with emerging UX patterns for AI

Excellent communication skills

Tools

Figma

Nano

Vertex AI

Midjourney

Job description

The Opportunity

The Opportunity: You'll be more than a designer—you'll shape how we build with generative AI for a $1B+ e-commerce brand. Your mandate is to embed AI-first methodology into daily design execution, leveraging cutting-edge GenAI tools to create exceptional user experiences. The goal: accelerate creative output and drive customer conversion.

What You'll Own

• Design & Deliver Core Experiences: Produce end-to-end design artifacts, including wireframes, high-fidelity compositions, and interactive prototypes for key e-commerce pages and marketing landing pages.
• Execute AI-Powered Workflows: Master and utilize our core GenAI toolkit—including Figma AI, Nano, Banana Vertex AI, and other cutting-edge tools—to rapidly create and iterate on page layouts, image concepts, and copy variants.
• Champion AI Tool Innovation: Proactively research, test, and recommend emerging GenAI tools that can enhance the design team\'s workflow, speed, and creative quality to keep our practice at the industry\'s cutting edge.
• Craft Next-Generation UIs: Design intuitive and effective user interfaces for AI-powered features, including semantic search results, conversational shopping assistants, and personalized recommendation modules.
• Contribute to the Design System: Help maintain and evolve our design system, ensuring components and tokens are robust, responsive, and compatible with AI-generated variants while upholding brand consistency.
• Support Conversion Optimization: Collaborate with Growth and Engineering teams to execute A/B tests and other experiments, translating data-driven insights into tangible design improvements.
• Ensure Quality & Accessibility: Produce high-quality, developer-ready design specifications using Figma\'s Dev Mode and apply AI-assisted tools to help ensure all designs meet WCAG 2.2 accessibility standards.

What You Bring

• 3-5 years of experience in web design: Preferably from an e-commerce background.
• A strong portfolio showcasing shipped product work: With a clear connection to business metrics (e.g., conversion lift, improved engagement) on detail pages, listing pages, or checkout flows.
• Expert Figma proficiency: Including components, variables, and Dev Mode.
• Hands-on experience with modern GenAI design tools: (e.g., Figma AI, Nano Banana, Vertex AI, Midjourney etc.) in a professional workflow, with a portfolio demonstrating your ability to guide them to brand-aligned outcomes.
• A demonstrable passion for the AI space: With a proven ability to quickly learn, evaluate, and integrate new technologies and tools into your design process.
• Familiarity with emerging UX patterns for AI: Such as conversational search, assistant UIs, and recommendation modules.
• Excellent communication skills: With an ability to articulate design rationale and present research on new tools clearly.

Good-to-Have Skills

• Experience designing chat or guided-selling flows.
• Comfort collaborating on experiments (A/B testing, multivariate) and understanding their purpose.
• Working knowledge of WCAG 2.2 and foundational SEO principles for e-commerce.

Who You\'ll Work With

You\'ll be part of the design team shaping the future of e-commerce experiences, collaborating with:

• AI-First UI/UX Design Manager — Direct reporting line
• Marketing — Align on campaigns and brand initiatives
• CRO — Partner on A/B tests and conversion experiments
• Content Team — Collaborate on copy and creative assets
• Developers — Ship designs with Dev Mode handoffs
• QA — Ensure design quality and consistency in production

Our team includes alumni from Apple, Deutsche Bank, Deloitte to name a few.

Your Trajectory Here

This isn't a static role. Based on your skills and interests, you can grow into:

• Senior UI/UX Designer — Deepen your craft and lead complex projects
• Design Lead — Guide design direction and mentor other designers
• Design Project Manager — Own project execution and cross-functional delivery

What takes 4-5 years elsewhere happens in 1-2 here.

Next Steps

Click "Apply" to start your application today!