Strategic Media Lead: ROI‑Driven & Digital Innovation

ADNOC Group; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading oil and gas firm in Abu Dhabi seeks a Media Planning & Strategy Manager to develop and execute paid media strategies that maximize marketing ROI. Candidates should have at least 8 years in media planning and digital marketing, including a managerial background. This role involves collaborating with major digital platforms and leveraging data insights for campaign optimization. Responsibilities include leading campaign execution, developing performance reports, and fostering innovation in marketing strategies.

Qualifications

• 8 years of media planning, strategy, and digital marketing experience.
• 3-5 years in a managerial role with proven track record.
• Expertise in managing paid media budgets and delivering ROI.

Responsibilities

• Lead paid media and digital marketing strategies for maximum ROI.
• Implement and optimize campaigns across various digital platforms.
• Develop reporting frameworks to monitor campaign performance.

Skills

Media planning

Digital marketing

Team leadership

Data analysis

Budget management

Education

Bachelor’s degree in marketing or related field

Tools

Advanced analytics tools

Job description

A leading oil and gas firm in Abu Dhabi seeks a Media Planning & Strategy Manager to develop and execute paid media strategies that maximize marketing ROI. Candidates should have at least 8 years in media planning and digital marketing, including a managerial background. This role involves collaborating with major digital platforms and leveraging data insights for campaign optimization. Responsibilities include leading campaign execution, developing performance reports, and fostering innovation in marketing strategies.