Strategic Growth Lead, Performance Marketing

Etihad Airways; Abu Dhabi; On-site; AED 367,000 - 588,000; Full time

Job summary

A leading airline company is seeking a Performance Marketing Lead to drive their digital performance strategy across various channels. Responsibilities include managing a multi-million dollar budget, overseeing team execution, and collaborating closely with analytics and brand teams. Ideal candidates will have at least 7 years of experience in digital marketing with strong leadership and analytical skills. The role offers an opportunity to influence business growth and efficiency in a high-performing team environment.

Qualifications

• Minimum 7 years of experience in digital or performance marketing.
• 3 years in a managerial or leadership role.
• Proven track record of managing multi-channel campaigns.

Responsibilities

• Lead strategy and execution of paid digital channels.
• Manage a team of channel leads and specialists.
• Define performance marketing targets aligned with commercial goals.
• Oversee digital budgets to maximize ROI.
• Collaborate with analytics and finance teams.

Skills

Digital marketing strategy

Team management

Analytical skills

Performance optimization

Budget management

Education

Bachelor's degree in marketing or related field

Master's degree

Tools

Adobe Analytics

Google Analytics 4

Meta Ads Manager

Job description

A leading airline company is seeking a Performance Marketing Lead to drive their digital performance strategy across various channels. Responsibilities include managing a multi-million dollar budget, overseeing team execution, and collaborating closely with analytics and brand teams. Ideal candidates will have at least 7 years of experience in digital marketing with strong leadership and analytical skills. The role offers an opportunity to influence business growth and efficiency in a high-performing team environment.