Sr Executive Content

SHARAF DG LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A retail and e-commerce company in Dubai is seeking a Content Writer with 5-8 years of experience. Responsibilities include collaborating with various teams to deliver impactful content across multiple platforms, refining content based on performance insights, and maintaining a consistent brand voice. Candidates should have a Bachelor's degree in Business Administration or Marketing, strong writing skills, and familiarity with SEO and digital platforms. This role demands creativity and attention to detail.

Qualifications

• 5–8 years of experience in content writing, copywriting, or content marketing.
• Exceptional writing, editing, and storytelling skills.
• Proven ability to write commercial and performance-driven content.

Responsibilities

• Collaborate with teams to deliver campaign-led content that drives traffic.
• Write, edit, and publish content across various platforms.
• Maintain and evolve the company's tone of voice.

Skills

Content writing

Copywriting

SEO

Content marketing

Storytelling

Education

Bachelor's Degree in Business Administration/Marketing or Equivalent

Tools

SEO tools

CMS platforms

Analytics tools

Job description

Responsibilities

• Collaborate with marketing, e-commerce, design, and performance teams to deliver campaign‑led content that drives traffic and sales.
• Use performance insights (SEO, CTRs, engagement, conversions) to refine and improve content output.
• Write, edit, and publish high‑quality content across platforms including website, app, blogs, product pages, CRM (email/SMS), social media, paid campaigns copy, and in‑store communication.
• Develop clear, engaging, and conversion‑focused product descriptions and category content for electronics, appliances, and lifestyle products.
• Own the content calendar and ensure timely delivery aligned with campaigns, launches, and seasonal moments.
• Maintain and evolve Sharaf DG’s tone of voice across all customer touchpoints. Ensure consistency, accuracy, and clarity in all content produced.
• Write campaign narratives, headlines, CTAs, and promotional messaging for major sales events (e.g. White Friday, DSF, Ramadan).

Requirements

Experience - 5-8 years

Education - Bachelor's Degree in Business Administration/Marketing or Equivalent

• 5–8 years of experience in content writing, copywriting, or content marketing, preferably in retail, e-commerce, electronics, or consumer brands.
• Exceptional writing, editing, and storytelling skills with strong attention to detail.
• Proven experience writing commercial and performance‑driven content.
• Strong understanding of digital platforms, e-commerce journeys, and customer‑first communication.
• Comfortable working in a fast‑paced, high‑volume content environment.
• Experience with SEO tools, CMS platforms, and analytics is a plus.