Specialist Performance Marketing Channels

Delivery Hero SE; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading delivery platform in Dubai seeks a CRM Specialist to drive customer lifecycle campaigns. The role requires at least 2 years of experience, strong competencies in SQL and Excel, and the ability to manage campaigns effectively. Candidates should be data-driven with excellent communication skills. This position offers the chance to work in a fast-paced environment and positively impact customer engagement through innovative CRM strategies.

Qualifications

• Bachelor's degree in marketing or equivalent, with a strong data focus.
• Minimum 2 years of proven relevant work experience.
• Experience working with SQL and excellent Excel skills.

Responsibilities

• Own and implement CRM campaigns at a country level.
• Coordinate with Campaign Ops team for launching CRM campaigns.
• Monitor lifecycle campaign performance and suggest optimizations.

Skills

Data-driven decision making

CRM campaign management

SQL

Excel

Communication skills

Education

Bachelor's degree in marketing or equivalent

Tools

Braze or similar CRM tools

Job description

Company Description

talabat is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.

Job Description

Role Summary

Your mission is to work closely with our CRM team to ensure the execution of projects goes as smoothly as possible. This role will be part of our regional Performance Marketing team looking after all Talabat markets.

What’s On Your Plate?

• Ideation of CRM campaigns around the customer lifecycle to meet business needs
• Coordination with Campaign Ops team for launch of CRM campaigns to address challenges faced by local markets (churn increase, frequency drop etc.)
• Forecasting, aligning and monitoring campaign spend and ensuring adherence to monthly, quarterly and annual CRM budgets
• Monitoring lifecycle campaign performance and suggesting optimizations based on best practices and learnings from other markets
• Creating visibility for local marketing teams on performance and cost evolution
• Formulation of data backed hypotheses to optimize ROI from existing flows

As a Specialist, you will own and implement CRM campaigns on a country level for talabat. You'll need to be flexible, performance-driven, with an experimentation mindset and able to work with tight deadlines and be willing to be hands‑on to get the job done

Qualifications

• Bachelor's degree in marketing or equivalent, with a strong data focus.
• Minimum 2 years of proven relevant work experience, preferably in a fast‑paced working environment.
• Experience working with SQL, and excellent excel skills.
• Experience in working with CRM and campaign management tools like Braze or similar.
• Being data-driven and passionate about results. Comfortable working with data and reporting campaign performance.
• Good time management skills.
• Fluency in written and spoken English.
• Good interpersonal, communication and presentation skills.
• Proactive, responsible, attention to detail and a good team player.