Social Media & Marketing Manager

Modon; Abu Dhabi; On-site; AED 183,000 - 258,000; Full time

Job summary

A prominent hospitality-focused company in Abu Dhabi seeks a Marketing Specialist to develop integrated marketing plans. Responsibilities include managing social media platforms, creating engaging content, and analyzing campaign performance. Candidates should have a bachelor’s in marketing or a related field and 3-5 years of experience in the hospitality or lifestyle industry. Strong knowledge of digital marketing trends is essential. This role offers competitive compensation and opportunities for professional growth.

Qualifications

• At least 3-5 years of experience in marketing, preferably in hospitality or lifestyle brands.
• Proven experience managing social media platforms and campaigns.
• Strong understanding of digital marketing trends and analytics.

Responsibilities

• Develop and implement integrated marketing plans for restaurants.
• Manage and grow social media platforms.
• Create compelling storytelling content showcasing dining experiences.
• Analyze and report on digital campaign performance.
• Promote in-house events and brand activations.

Skills

Marketing strategy

Social media management

Content creation

Digital marketing

Event promotion

Education

Bachelor’s degree in marketing, communication, or business

Job description

Marketing Strategy & Planning

• Develop and implement integrated marketing plans for restaurants.
• Align marketing activities with seasonal promotions, and revenue targets
• Conduct market research and competitor analysis to identify trends and opportunities
• Manage marketing calendars and campaign timelines

Social Media Management

• Manage and grow social media platforms (Instagram, Facebook, TikTok, LinkedIn, etc.)
• Plan, create, and publish engaging content (photos, videos, reels, stories, captions)
• Monitor engagement, respond to comments/messages, and build an active online community
• Collaborate with influencers

Content & Brand Management

• Ensure consistent brand voice, tone, and visual identity across all platforms
• Create compelling storytelling content showcasing dining experiences, events, and lifestyle
• Oversee menu launches, promotions, festive campaigns, and special events content
• Coordinate PR initiatives and media collaborations when required

Digital Marketing & Performance

• Manage paid digital campaigns (Meta Ads, Google Ads, influencer collaborations)
• Track, analyze, and report on KPIs such as reach, engagement, conversions, and ROI
• Optimize campaigns based on performance insights
• Support website updates, SEO basics, and email marketing where applicable

Events & Activations

• Promote in-house events, brunches, themed nights, and brand activations
• Support on-ground marketing during major events and openings

Coordinate with operations teams to ensure marketing alignment with guest experience

Qualification

• Bachelor’s degree in marketing, communication, business or related field.
• 3-5 years of experience in marketing and social media preferably in hospitality, F&B, or lifestyle brands
• Proven experience managing social media platforms and campaigns
• Strong understanding of digital marketing trends and analytics