Social Media Manager - Hospitality & Tourism

OceanAir; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A hospitality company in Dubai seeks a Social Media Manager to lead social media strategy, manage content creation, and engage with audiences across platforms like Instagram and TikTok. The ideal candidate will have 2-5 years of experience in social media management, particularly within hospitality or tourism, along with strong copywriting skills and proficiency in various content creation tools. This role demands creativity, data-driven insights, and the ability to adapt strategies based on performance analytics.

Qualifications

• 2–5 years of social media management experience in hospitality or tourism preferred.
• Strong understanding of algorithms, trends, and social media growth tactics.
• Ability to work under pressure and handle multiple projects.

Responsibilities

• Develop and execute social media strategies aligned with brand goals.
• Create monthly content calendars across all platforms.
• Supervise content creation.
• Monitor comments, messages, and engagement across platforms.
• Track KPIs: engagement, reach, followers, conversions.
• Prepare weekly and monthly analytics reports.
• Plan and execute paid and organic social media campaigns.

Skills

Creativity

Data-driven decision making

Community management

Social media analytics

Copywriting

Crisis communication

Multi-tasking

Education

Bachelor’s degree in Marketing, Media, Communications, or related field

Tools

Meta Business Suite

TikTok Business Center

Canva

Adobe

CapCut

Job description

A hospitality company in Dubai seeks a Social Media Manager to lead social media strategy, manage content creation, and engage with audiences across platforms like Instagram and TikTok. The ideal candidate will have 2-5 years of experience in social media management, particularly within hospitality or tourism, along with strong copywriting skills and proficiency in various content creation tools. This role demands creativity, data-driven insights, and the ability to adapt strategies based on performance analytics.