Social Media Manager - Arabic Speaker

Nathan & Nathan; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A prominent digital marketing agency in Dubai is seeking a Social Media Manager who speaks Arabic. In this role, you will manage up to three client accounts in the fashion and retail sectors. Responsibilities include strategy execution, content planning, and relationship management. The ideal candidate has strong experience with client service and leadership skills. The opportunity also includes mentoring junior staff and participating in business growth initiatives.

Qualifications

• Proven experience as a Social Media Manager, preferably in an agency.
• Strong background in fashion or retail brands.
• Ability to manage multiple accounts and tight deadlines.

Responsibilities

• Manage up to three client accounts with efficient execution.
• Lead day-to-day communication and relationship management.
• Develop engaging content aligned with client brand voices.
• Oversee daily operations for social media accounts.
• Prepare and present detailed performance reports.

Skills

Client relationship management

Social media strategy

Content planning

Strong copywriting

Leadership skills

Tools

Social media platforms

Analytics tools

Scheduling tools

Job description

About the job Social Media Manager - Arabic Speaker

Job Summary

The Social Media Manager will lead the end-to-end management of up to three client accounts, primarily within the fashion and retail sector. This role is client-facing and ownership-driven, responsible for strategy execution, content planning, daily account operations, and relationship management. The Social Media Manager will act as the key liaison between clients and internal creative teams, ensuring high-quality delivery, adherence to timelines, and consistent brand storytelling across platforms. The role also includes mentoring a Social Media Executive and contributing to business growth through upselling and expanded service opportunities.

Key Requirements & Skills

• Proven experience as a Social Media Manager, preferably within an agency environment.
• Strong experience handling fashion, retail, or lifestyle brands.
• Excellent client relationship management and presentation skills.
• Strong copywriting, content planning, and storytelling abilities.
• Ability to manage multiple accounts and deadlines simultaneously.
• Hands‑on experience with social media platforms, scheduling tools, and analytics.
• Leadership skills with experience managing junior team members.
• Proactive, creative, and solutions‑oriented mindset.

Key Responsibilities

1. Account & Client Management

• Manage a portfolio of up to three client accounts, ensuring smooth, timely, and efficient execution of all social media activities.

• Serve as the primary point of contact for clients, leading day‑to‑day communication, coordination, and relationship management.

• Conduct weekly client meetings to present performance reports, finalize upcoming content calendars, and gather new briefs.

• Build and maintain strong, long‑term client relationships through proactive communication, strategic guidance, and responsiveness.

2. Content Planning & Strategy

• Develop, write, and schedule engaging captions and content calendars aligned with each clients brand voice, objectives, and target audience.

• Continuously enhance content pillars and contribute to evolving content strategies to elevate creative output and engagement.

• Drive innovative and creative initiatives to improve content quality, relevance, and impact across platforms.

3. Creative & Internal Coordination

• Coordinate closely with internal teams including art directors, content creators, copywriters, and production teams to brief, align, and deliver creative assets.

• Ensure all creative outputs meet quality standards, brand guidelines, and agreed timelines.

• Manage and execute out‑of‑scope or ad‑hoc projects as required, demonstrating flexibility and ownership.

4. Daily Operations & Execution

• Oversee the daily operations of all assigned social media accounts, including publishing, monitoring, and community management.

• Provide on‑ground support at client events when required, delivering live social media coverage and content creation using mobile devices.

5. Reporting & Performance Analysis

• Prepare and present detailed weekly, monthly, quarterly, and annual performance reports.

• Analyze social media metrics and insights to assess performance, optimise content, and provide strategic recommendations to clients.

6. Team Leadership

• Manage and mentor one Social Media Executive, providing guidance, feedback, and support to ensure high performance and professional growth.

7. Business Growth & Commercial Responsibility

• Identify opportunities to grow account billing through expanded services such as content creation, production, media planning, and influencer collaborations.

• Support upselling and cross‑selling initiatives in alignment with client needs and agency offerings.