Social Media Manager

Virtucruit; Abu Dhabi; On-site; AED 180,000 - 240,000; Full time

Job summary

A leading marketing agency is seeking an experienced Social Media Manager to lead social media strategies and optimize campaigns. The ideal candidate should have a bachelor's degree in marketing, 4-7 years of experience in social media management, and a proven track record with established brands. Responsibilities include content creation, community engagement, and performance analysis across various platforms such as Instagram and LinkedIn. This role requires strong communication skills and familiarity with social media tools.

Qualifications

• 4-7 years of professional experience in social media management within an agency.
• Prior agency experience is a must.
• Proven track record of managing and growing social media accounts.

Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand objectives.
• Oversee the creation of engaging content tailored to each platform.
• Manage daily community engagement across platforms.

Skills

Social media strategy development

Community management

Content creation

Performance analysis

Agile adaptation to trends

Education

Bachelor's degree in Marketing or related field

Tools

Hootsuite

Sprout Social

Meta Business Suite

Job description

We are seeking a creative and results-driven Social Media Manager to lead the strategy, execution, and optimization of social media campaigns. The ideal candidate will have strong agency experience, expertise across multiple platforms, and a proven track record of growing and engaging audiences for established brands. This role involves content creation oversight, community management, paid social coordination, and performance analysis to maximize brand presence and impact.

Key Responsibilities

• Develop and implement comprehensive social media strategies aligned with brand objectives and campaign goals.
• Identify target audiences, content pillars, and platform-specific approaches to maximize engagement and growth.
• Stay updated on social media trends, emerging platforms, and best practices to ensure the brand remains relevant.

Content Development & Management

• Oversee the creation of high-quality, engaging content (copy, visuals, video, stories, reels, etc.) tailored to each platform.
• Collaborate with creative, design, and content teams to ensure brand consistency across all channels.
• Manage the social media content calendar to ensure timely posting aligned with campaigns and events.
• Write or review captions, hashtags, and tone to ensure messaging accuracy and engagement effectiveness.

Community Management

• Oversee daily community engagement across platforms responding to comments, messages, and inquiries in a timely and brand-appropriate manner.
• Foster meaningful online conversations and manage brand reputation.
• Monitor and manage potential crises or negative feedback professionally.

Performance & Analytics

• Track, analyze, and report on social media performance metrics (reach, engagement, followers, conversions, etc.).
• Use insights to optimize content strategies and improve overall performance.
• Prepare regular performance reports and recommendations for internal teams or clients.

Paid Social & Campaign Support

• Manage or coordinate paid social media campaigns across Meta, TikTok, LinkedIn, X, Snapchat, and other platforms.
• Work closely with performance marketing teams to align organic and paid efforts.
• Optimize campaigns based on performance data and audience insights.
• Collaborate cross-functionally with marketing, PR, creative, and performance teams to ensure cohesive storytelling.
• Manage and mentor junior social media executives or content specialists.
• Support influencer collaborations and partnerships where relevant.

Qualifications & Skills

• Bachelors degree in Marketing, Communications, Digital Media, or a related field.
• 4-7 years of professional experience in social media management within an agency environment.
• Prior agency experience is a must.
• Proven track record of managing and growing social media accounts for established brands.
• Deep understanding of major platforms Instagram, TikTok, Facebook, LinkedIn, YouTube, and X including algorithms, trends, and content best practices.
• Experience with social media management and analytics tools (Hootsuite, Sprout Social, Meta Business Suite, Later, Sprinklr, etc.).
• Strong copywriting, visual storytelling, and creative direction skills.
• Familiarity with paid social, influencer marketing, and content production workflows.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication, organization, and project management skills.