Social Media Manager

Budge Recruitment; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment firm in Abu Dhabi is seeking a Social Media Manager to enhance visibility and engagement across multiple platforms. This role requires a bilingual professional with expertise in social media strategy and public relations, focused on delivering compelling content while considering cultural sensitivities. The successful candidate will collaborate with mall tenants to align communications with marketing initiatives and improve overall customer engagement. Experience in large-scale public developments is preferred.

Qualifications

• Proven recognition as a Social Media professional in large-scale public developments.
• Experience in online opportunity and damage management.
• Understanding of GCC cultures and online scenarios.

Responsibilities

• Identify communication opportunities and key messages.
• Develop the recommended Social Media Business Plan.
• Manage blog traffic and respond to consumer questions.
• Support mall-wide opening plans and collaborate with tenants.

Skills

Bilingual (Arabic/English)

Social Media Strategy

Public Relations Skills

Analytical Skills

Education

BA, BSC

Job description

Overview

Our client, one of the largest developers in the Middle East and North Africa region based in Abu Dhabi, is currently looking for a Social Media Manager who will capture and broadcast key themes and messages across relevant social media channels, domestically, regionally and internationally. Reporting to the Director of Marketing Services, you will be responsible to: Given the cultural sensitivities, all role responsibilities must be conceived and tested to ensure bilingual Arabic/English integrity of the intended message, consistent within corporate guidelines and brand positioning.

Responsibilities

• Identify communication opportunities and “key messages” as priorities across the life cycle of the Mall; craft and merge the message content with social media technologies to stimulate and encourage interactive communications and affiliation with the Mall’s identity.
• Apply social media to rationalization of PR Demand Load, segment market research, customer research, market conditions, competitor data and develop the recommended Social Media Business Plan.
• Contribute content to Smart-Phone applications.
• Maintain active blog traffic by serving as Mall Blog Administrator; maintain blog thread analysis; conduct and respond to trends and issues; respond to contentious issues or consumer questions.
• Participate actively in supporting the design and implementation of a mall wide opening plan, partnering with various mall tenants. Conceive of piggy-back social media opportunities in concert with tenant initiatives and objectives.
• Provide constructive and creative input and social media solutions to all developmental PR, Marketing and Promotional activities; develop techniques and concepts to promote themes and events; devise and present new and exciting social media tracks to improve mall visibility and recognition.
• Consistent with current, pending or planned deliverables, recognize topical opportunities to

Business capabilities

• Proven recognition and credibility as a Social Media professional; demonstrated hard and soft PR skills garnered in large scale public developments (eg. Malls, airports, entertainment venues, leisure destinations).
• Experience in serving as an SME in online opportunity and damage management.
• Understanding of the GCC cultures supported by extensive and broad online scenario experience.

Interpersonal skills

• Bilingual (Arabic/English)
• Design, analytical, decision making behaviors; “sense of humor.”
• Demonstrated advanced communication, motivational and interpersonal skills; commercially astute; resilient
• On-call, always available mentality.

Education

• BA, BSC

Please visit Budge Recruitment website for more exciting opportunities.

About The Company

Welcome to a new world of Recruitment, our aim is simple, to extend the geographical boundaries of the recruitment industry to enable you to recruit the most highly qualified professionals your company deserves.