Social Media and Lifestyle Content Manager

Booming Lifestyle Global Properties L.L.C; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury real estate brand in Dubai seeks a Social Media & Lifestyle Content Manager responsible for developing content strategies and managing the digital identity across platforms. The ideal candidate will have at least 5 years of experience, strong creative direction skills, and the ability to collaborate with influencers. This role offers a unique opportunity to enhance brand visibility while working in a premium lifestyle environment.

Qualifications

• Minimum 5 years of experience in social media management or content strategy.
• Experience in luxury, lifestyle, real estate, or travel industries.
• Proven track record of audience growth and engagement.

Responsibilities

• Develop and execute overall social media and content strategy.
• Conceptualize high-end lifestyle and property-related content.
• Identify and build partnerships with influencers and creators.

Skills

Meta Business Suite

Adobe Premiere

Instagram Insights

Fluent English

Education

Bachelor’s degree in Marketing, Media, Communications, Design, or a related field

Tools

Later

Buffer

Canva

Job description

Overview

About Booming Lifestyle

Booming Lifestyle is a luxury real estate and lifestyle brand connecting Dubai and Ibiza — two iconic destinations known for architecture, design, and refined living. We represent exceptional residences and a lifestyle defined by elegance, trust, and authenticity.

Our mission is to build a strong and influential digital presence that reflects the Booming Lifestyle spirit: a seamless blend of property, people, and aspiration.

Role

As Social Media & Lifestyle Content Manager, you are responsible for shaping and growing Booming Lifestyle’s digital identity across all social platforms. This is a strategic, creative, and representational role.

You will develop content strategies, oversee high-end lifestyle and property content, manage collaborations, and act as a visible and confident ambassador of the brand in Dubai, Ibiza, and beyond. While you do not need to produce or edit all content yourself, you are responsible for directing, briefing, and approving creative output to ensure consistency, quality, and alignment with brand standards.

Responsibilities

• Brand Strategy & Growth: Develop and execute the overall social media and content strategy; Increase brand visibility, reach, and engagement across Instagram, YouTube, Facebook, and LinkedIn; Define and maintain tone of voice, visual identity, and storytelling style; Drive community growth through authentic and aspirational content; Track performance, analyze data, and report on KPIs and growth metrics.
• Content Creation & Direction: Conceptualize high-end lifestyle and property-related content; Organize and oversee shoots at premium locations in Dubai and Ibiza (villas, resorts, lifestyle venues); Collaborate with photographers, videographers, and editors; direct and approve outsourced content; Write captions, scripts, and editorial copy aligned with the Booming Lifestyle brand; Ensure consistent quality, aesthetics, and emotional impact across all content.
• Influencer & Brand Collaborations: Identify and build partnerships with influencers and creators in Dubai and Ibiza; Focus on authentic, cost-efficient collaborations (content exchange, mutual exposure, shared storytelling); Identify relevant creators in luxury, real estate, travel, design, and wellness; Organize co-creation shoots, brand meet-ups, and small-scale collaborations; Build long-term relationships with potential brand ambassadors.
• Representation & Networking: Represent Booming Lifestyle at events, openings, and luxury gatherings; Conduct interviews or live sessions with developers, designers, and lifestyle personalities; Network with premium venues, hotels, and high-profile partners; Act as a professional, elegant, and confident face of the brand both online and offline.
• Coordination & Reporting: Work closely with the Marketing & Business Development Manager and CEO; Maintain a structured content calendar and manage production workflows; Prepare monthly reports on growth, engagement, and content performance; Oversee or mentor a creative assistant or editor when required.

Qualifications

• Education & Experience
• Bachelor’s degree in Marketing, Media, Communications, Design, or a related field.
• Minimum 5 years of experience in social media management, content strategy, or brand development.
• Experience in luxury, lifestyle, real estate, or travel industries is a strong advantage.
• Proven track record of audience growth and engagement.

• Skills & Expertise
• Social Media: Meta Business Suite, Later, Buffer, YouTube Studio
• Creative Direction: Concept development, storyboarding, art direction
• Content Production: Adobe Premiere, Lightroom, Photoshop, Canva (or ability to manage editors)
• Analytics: Instagram Insights, Meta Analytics, Google Analytics
• Communication: Fluent English; Spanish and/or Arabic is a strong advantage

• Personal Attributes
• Strategic thinker with a strong focus on brand growth and visibility.
• Highly organized, proactive, and self-driven.
• Excellent eye for aesthetics, storytelling, and detail.
• Confident, personable, and comfortable in networking environments.
• Represents the brand with elegance, professionalism, and cultural awareness.
• Comfortable managing or directing a small creative support team.

• Reporting Line
• Reports directly to the Marketing & Business Development Manager and the CEO.
• Works closely with marketing, creative, and administrative teams.
• Provides weekly updates and monthly performance reports.