We’re looking for a results-driven social media expert who knows how to make content travel. This role is about growth, virality, and audience building — increasing followers, subscribers, reach, and engagement across Instagram, YouTube, X (Twitter), LinkedIn, and emerging platforms.
You should understand how news and explainer content perform on different platforms and know how to package stories so people stop scrolling.
Key Responsibilities
- Develop and execute a growth-focused social media strategy
- Increase followers, subscribers, reach, and watch time across all platforms
- Identify trends, hooks, formats, and posting strategies that drive viral reach
- Optimize headlines, captions, thumbnails, hashtags, and posting times
- Repurpose long-form content into short-form viral clips (Reels, Shorts)
- Track analytics and adjust strategy based on performance
- Stay updated on platform algorithm changes and best practices
- Collaborate with editorial and video teams to package content effectively
- Suggest new content formats tailored to each platform
What We’re Looking For
- Proven experience growing news, media, finance, or explainer pages
- Strong understanding of Instagram Reels, YouTube Shorts, and YouTube growth
- Hands-on experience with Digital Marketing techniques to streamline and enhance multi-channel campaigns
- Ability to turn complex topics into click-worthy, scroll-stopping content
- Data-driven mindset with experience using analytics tools
- Creative, fast, and proactive — able to react to breaking news
- Comfortable working remotely and independently as a freelancer
- Experience with finance, business, or geopolitical content
- Basic video editing or strong coordination with editors
- Understanding of SEO
- Experience scaling accounts from zero to significant growth
- Experience in working with financial or media-related industries is a plus
Engagement Type
- Freelance / Contract-based
- Long-term collaboration is possible based on results
How to Apply
Please share the following at suman.v@thefinance360.com
- Links to social media accounts or channels you grown
- Specific growth metrics (followers gained, views, reach, engagement)
- A brief note on how you would grow TheFinance360 in the first 30 days