Social Media & Community Manager

Bodytree Studio; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A premium wellness studio in Abu Dhabi is seeking a Social Media & Community Manager to oversee its social media presence and community communication. This role requires a hands-on approach to strategy, planning, and execution, coordinating efforts across various channels while ensuring brand consistency. Ideal candidates should have 2+ years of relevant experience, strong attention to detail, and the ability to thrive in a fast-paced environment. A competitive salary and opportunities for growth in a wellness-driven team await the right talent.

Benefits

Competitive salary package

Employment visa sponsored

Medical health insurance

Collaborative team environment

Opportunities for growth

Qualifications

• 2+ years experience in social media, community or brand management.
• Strong visual sense and understanding of brand consistency.
• Clear communication skills and sound judgment in community interaction.

Responsibilities

• Coordinate content calendars, approvals and publishing.
• Own the operational communications calendar.
• Monitor community sentiment, engagement and feedback.

Skills

Social media management

Community engagement

Brand consistency

Attention to detail

Tools

Canva

Buffer

Job description

About Bodytree

Bodytree is a premium wellness studio in Abu Dhabi, with Reformer Pilates as a core pillar of the brand. Known for precision-based training, refined aesthetics and a strong community, Bodytree focuses on delivering a high-quality client experience across all digital and in-studio touchpoints.

Role Overview

As Social Media & Community Manager, you are responsible for the day-to-day execution, planning and coordination of Bodytree's social media presence and community communication.

This is a hands‑on, execution-focused role with ownership over operational communication strategy, content rollout, community engagement and cross‑channel coordination. You act as the central coordination point between internal teams and ongoing initiatives, ensuring all messaging is aligned, on‑brand and delivered with consistency and care.

This role focuses on communication strategy, planning and execution, not hands‑on content production.

Key Responsibilities

Content Planning & Coordination

• Coordinate content calendars, approvals and publishing
• Review monthly moodboards and creative directions to ensure brand consistency and alignment with current priorities
• Review content for tone, visual consistency and messaging alignmentCoordinate and organise monthly content shoots and asset planning in collaboration with relevant stakeholders

Campaign & Communication Strategy & Execution

• Own the operational communications calendar
• Translate promotions, workshops and initiatives into clear communication strategy, messaging and channel execution
• Execute campaigns across social media, WhatsApp and app‑based communication in coordination with the team
• Coordinate paid social campaigns, including briefings, asset alignment and performance feedback

Brand & Asset Management

• Create and adapt branded assets using Canva for digital and in‑studio touchpoints
• Ensure visual and messaging consistency across all channels

Monitoring & Optimisation

• Monitor community sentiment, engagement and feedback
• Share insights internally to continuously improve communication, messaging and experience
• Support reporting and ongoing optimisation of content and communication performance

What We’re Looking For

• 2+ years experience in social media, community or brand management
• Comfortable working in a high‑paced environment – a hands‑on mindset with strong attention to detail and follow‑through
• Confidence working with external and internal stakeholders
• Strong visual sense and understanding of brand consistency
• Comfortable using social media planning and design tools (e.g. Canva, Buffer or similar)
• Clear communication skills and sound judgment in community interaction

What We Offer

• Competitive salary package
• Employment visa sponsored by Bodytree
• Medical health insurance according to company policy
• A visible, high‑impact role shaping Bodytree’s wellness experience strategy
• A collaborative, passionate, wellness‑driven team environment
• Opportunities to grow with a fast‑expanding premium wellness brand

Ready to join the Bodytree team?

Apply now - we can’t wait to meet you.