Senior Social Media Executive

Bayut; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading real estate technology firm in the UAE is seeking a Senior Social Media Executive to build and maintain its presence on various social media platforms. The role involves creating engaging content, fostering community engagement, and analyzing social media performance. The ideal candidate should have strong storytelling abilities and be experienced in leveraging social media for brand visibility. This position offers an opportunity to work with major platforms like Instagram, Facebook, and TikTok to enhance brand recognition.

Qualifications

• Proven experience in social media management and content creation.
• Strong understanding of social media trends and best practices.
• Excellent communication and storytelling skills.

Responsibilities

• Develop and execute social media strategy to enhance brand visibility.
• Create engaging video content and participate in live sessions.
• Monitor social media interactions and respond to audience inquiries.

Skills

Content creation

Social media strategy

Community engagement

Video production

Tools

Facebook

Instagram

LinkedIn

TikTok

Job description

Property Monitor is the UAE’s leading real estate technology and market intelligence platform, recently acquired by Dubizzle Group. At Property Monitor, we empower developers, brokers, investors, and property professionals with authoritative data and powerful analytics, enabling them to make faster, smarter, and more informed decisions.

As part of Dubizzle Group, we are alongside five powerhouse brands - including market-leading platforms like Bayut and dubizzle trusted by over 123 million monthly users. Together, these brands shape how people buy, sell, and connect across real estate, classifieds, and services in the UAE and broader region.

As a Senior Social Media Executive, you will be responsible for building and maintaining the company’s presence on various social media platforms and creating engaging content. You will play a key role in growing brand awareness, fostering community engagement, and driving social media performance. You are expected to be an energetic, creative, and confident individual who is comfortable being in front of the camera and can connect authentically with the audience. You will be responsible for storytelling, engaging followers, and accurately representing the company’s products, services, and culture across platforms such as Facebook, YouTube, Instagram, TikTok, LinkedIn, and more.

In this role, you will:

• Develop and execute a dynamic social media strategy, leveraging existing and emerging platforms to increase brand visibility.
• Act as the face and voice of the brand by creating engaging video content, hosting live sessions, and participating in trending social media conversations.
• Create compelling, high-quality content (videos, reels, stories, posts) that resonates with the target audience and aligns with the brand identity.
• Ideate and implement creative campaigns that enhance audience interaction and drive engagement.
• Work closely with the design, brand marketing, and sales teams to develop detailed content calendars.
• Stay updated on trends, social media algorithms, and platform best practices to optimise content reach and engagement.
• Monitor social media conversations, engage with followers, and respond to queries, comments, and messages in a timely and professional manner.
• Identify and collaborate with influencers, brand ambassadors, and content creators to expand the brand’s reach.
• Analyse social media insights and performance metrics to assess campaign effectiveness and provide recommendations for improvement.
• Keep an eye on competitor activities and industry trends to ensure the brand remains ahead in the social media landscape.
• Ensure brand consistency in messaging, visuals, and tone across all platforms.
• Test and implement new social media tools, features, and trends to enhance brand engagement.
• Plan and execute social media advertising campaigns in collaboration with the digital marketing team.
• Experiment with emerging content formats (AR filters, social commerce, AI-driven engagement tools, etc.) to keep the brand innovative and relevant.
• Work closely with junior team members, reviewing their work and helping them refine content, engagement tactics, and platform workflows.
• Collaborate cross-functionally with PR, product, and customer experience teams to ensure cohesive messaging across all digital touchpoints.
• Manage influencer partnership