Senior Sales Manager - Groups & MICE

AccorHotel; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hotel company in Dubai seeks a Sales Manager to develop sales strategies and maintain client relationships within the MICE and corporate sectors. The ideal candidate will have 5-7 years of experience in hotel sales, expertise in the hospitality industry, and exceptional negotiation skills. This full-time role offers the chance to work closely with dynamic teams to create exceptional experiences for clients and events.

Qualifications

• 5-7 years in hotel sales with a focus on Groups and MICE segment.
• Track record of exceeding sales targets.
• Experience managing sales teams.

Responsibilities

• Develop and implement effective sales strategies.
• Identify new business opportunities through market research.
• Maintain relationships with existing clients and stakeholders.
• Conduct site inspections to convert leads into bookings.
• Collaborate with event planning and operations teams.

Skills

Negotiation

Communication

Presentation

Strategic thinking

Leadership

Relationship building

Organizational skills

Education

Bachelor’s degree in Hospitality Management

Relevant Certification (CMP or MICE)

Tools

CRM software

Job description

Responsibilities

• Develop and implement effective sales strategies to increase business from MICE and Corporate segments focusing on social events and group bookings.
• Identify and target new business opportunities through market research, networking and sales calls to build a robust client base.
• Maintain strong relationships with existing clients, event planners, travel agencies and other stakeholders to secure repeat business.
• Engage with clients to understand their event requirements including corporate events, weddings and group activities ensuring their expectations are met or exceeded.
• Conduct site inspections, presentations and negotiations to convert leads into confirmed bookings.
• Manage client accounts ensuring regular communication and providing solutions to their event needs.
• Collaborate closely with the event planning and operations team to ensure seamless execution of MICE, corporate and wedding events.
• Work with the culinary, banquet and service teams to customize packages for weddings and events focusing on client preferences including cultural or theme-based requirements.
• Coordinate with suppliers, decorators and other vendors to ensure all aspects of events are executed to the highest standards.
• Develop strategies to maximize revenue through upselling, cross-selling and optimizing event packages.
• Monitor and report on sales performance, market trends and competitor activities to identify growth opportunities.
• Prepare sales forecasts, budgets and business plans to achieve set revenue targets.
• Work closely with the marketing team to promote MICE and corporate packages through various channels including digital marketing, trade shows and client events.
• Collaborate with other departments including front office, reservations and F&B to ensure exceptional guest experiences from booking to event completion.
• Assist the Director of Sales & Marketing in developing promotional campaigns and sales incentives to drive business.

Qualifications

• Bachelor’s degree in Hospitality Management, Business Administration or a related field.
• Minimum of 5-7 years of experience in hotel sales with a strong focus on the Groups and MICE segment.
• Proven track record of achieving and exceeding sales targets in a competitive market.
• Exceptional negotiation, communication and presentation skills.
• Strong leadership abilities with experience in managing and developing high-performing sales teams.
• Proficiency in CRM software and revenue management techniques.
• Strategic thinking and analytical skills with the ability to forecast and plan effectively.
• In-depth knowledge of the hospitality industry, particularly in the Groups and MICE segment.
• Thorough understanding of market trends and the competitive landscape in Dubai and the UAE.
• Experience in managing key accounts and developing new business opportunities.
• Ability to build and maintain strong relationships with clients, partners and internal stakeholders.
• Excellent organizational and time management skills with the ability to handle multiple projects simultaneously.
• Fluency in English; additional languages are a plus.
• Industry certifications such as CMP (Certified Meeting Professional) or MICE certification are preferred.
• Willingness to work flexible hours and travel as required.

Remote Work

No

Employment Type

Full-time