Senior Regional Field Marketing Lead, VAS (CEMEA)

Visa; Dubai; Hybrid; AED 200,000 - 300,000; Full time

Job summary

A leading financial services company in Dubai is seeking a Full-time Marketing Lead to oversee regional VAS field marketing and drive demand generation strategies. In this role, you will collaborate with regional leadership to execute marketing plans aimed at business growth and managing key industry events. Candidates should have at least 8 years of B2B marketing experience in the financial services sector, along with strong communication and analytical skills. This is a hybrid position, requiring some days in the office.

Qualifications

• 8 years of relevant work experience in B2B marketing.
• Strong understanding of financial services audience.
• Experience in launching new products and solutions.

Responsibilities

• Lead field marketing activities and demand generation.
• Collaborate with regional leaders to align marketing initiatives.
• Execute key industry events and marketing campaigns.

Skills

B2B marketing

Marketing strategy

Demand generation

Communication skills

Analytical skills

Collaborative

Education

Bachelor's degree

MBA or advanced degree

Job description

A leading financial services company in Dubai is seeking a Full-time Marketing Lead to oversee regional VAS field marketing and drive demand generation strategies. In this role, you will collaborate with regional leadership to execute marketing plans aimed at business growth and managing key industry events. Candidates should have at least 8 years of B2B marketing experience in the financial services sector, along with strong communication and analytical skills. This is a hybrid position, requiring some days in the office.