Senior Marketing Manager, FMCG

NTS Group; United Arab Emirates; On-site; AED 200,000 - 250,000; Full time

Job summary

A leading executive search firm is seeking a Senior Marketing Manager based in Dubai. This high-impact role involves developing brand plans and executing marketing campaigns across the region. The ideal candidate will have 8-10 years of marketing experience in the FMCG industry, proven capabilities in brand strategy, and a data-driven mindset. Excellent communication and team leadership skills are essential for driving brand equity and market share growth, making this a pivotal role for delivering business success.

Qualifications

• Minimum of 8–10 years of progressive marketing experience within the FMCG industry.
• Proven experience in brand strategy and campaign development.
• Experience working within multinational environments.

Responsibilities

• Lead the development and execution of annual brand plans.
• Drive innovation and NPD strategies based on market insights.
• Manage A&P budgets effectively to maximise ROI.
• Conduct ongoing analysis of market performance and consumer trends.

Skills

Brand strategy

Innovation

Commercial acumen

Team leadership

Communication skills

Data-driven marketing

Education

Degree in Marketing or Business Administration

MBA (preferred)

Job description

We are NTS Group. The region’s leading Executive Search, Outplacement & Career Transition firm across the Middle East, bringing over 25 years of local expertise and a track record of exceptional service for our clients and candidates. Operating from our strategically positioned offices in Dubai, London, and Singapore, we offer a comprehensive range of services delivered by industry experts. These include Contingency & Executive Search Campaigns, Outplacement & Redundancy Support, RPO Projects, Talent Mapping, Women in Leadership & Leadership Development, and our award-winning Executive Career Transitioning Programs.

We are currently working with a global FMCG leader to recruit a Senior Marketing Manager, based in the Dubai. This is a high-impact role responsible for leading strategic brand planning, consumer marketing execution, and innovation pipeline management across the region. The role will drive brand equity, market share growth, and commercial success by translating consumer insights into actionable marketing strategies and campaigns.

What You’ll be Doing…

• Lead the development and execution of annual brand plans and integrated marketing campaigns across the region.
• Drive innovation and NPD strategies based on market insights and category trends.
• Collaborate cross-functionally with sales, trade marketing, supply chain, and global teams to ensure alignment and excellence in execution.
• Manage A&P budgets effectively to maximise ROI and brand impact.
• Conduct ongoing analysis of market performance, competitor activities, and consumer trends to adapt strategies.
• Develop and lead the execution of 360° marketing campaigns including ATL, BTL, digital, and shopper marketing initiatives.
• Lead and inspire a team of marketers and agencies to deliver high-performing, insight-driven campaigns.
• Serve as the voice of the consumer within the business and champion brand purpose and consistency across all touchpoints.

Who You Are…

• Minimum of 8–10 years of progressive marketing experience within the FMCG industry.
• Proven experience in brand strategy, innovation, campaign development, and team leadership.
• Strong commercial acumen and ability to link marketing activity with business performance.
• Experience working within multinational environments and cross-functional teams.
• Excellent communication, stakeholder management, and presentation skills.
• Passion for consumer trends and a data-driven approach to marketing decision-making.
• Degree in Marketing, Business Administration, or a related field; MBA preferred.

Due to the large number of applications we receive, we can only respond to candidates who have been shortlisted for the position. If you haven’t had a response within 5 working days, please assume you have not been shortlisted. Many thanks and good luck in your job search.