Senior Manager, Equipment Marketing & Market Development.

Johnson & Johnson; United Arab Emirates; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare company is seeking a Senior Manager, Equipment Marketing & Market Development to drive market expansion across EMEA. The role involves developing marketing strategies, commercializing products, and collaborating with cross-functional teams. Candidates should possess a bachelor's degree and have at least 10 years of relevant experience, including 6 years in marketing or commercial roles. The ideal candidate will influence global strategy and conduct market research to identify growth opportunities.

Benefits

Competitive compensation package

Private healthcare

Discounted gym memberships

Online Digital GP

Qualifications

• 10 years of relevant business experience required.
• 6 years progressive marketing or commercial experience.

Responsibilities

• Drive EMEA Equipment strategy and market expansion.
• Commercialize new products and develop launch strategies.
• Partner with cross-functional teams for product growth.

Skills

Brand Marketing

Data Analysis

Strategic Thinking

Stakeholder Management

Education

Bachelor's degree

Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function: Marketing

Job Sub Function: Product Management

Job Category: Professional

All Job Posting Locations: Berlin, Germany; Dubai, United Arab Emirates; Dublin, Ireland; Istanbul, Turkey

Job Description

Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Your unique talents will help patients on their journey to wellness. Learn more at https://www.jnj.com/medtech

Johnson & Johnson is currently seeking a Senior Manager, Equipment Marketing & Market Development.

Purpose of the role

As the EMEA Equipment leader, you will shape equipment market development and expansion across EMEA, identifying opportunities partnering to implement go-to-market strategies. You will commercialize new products, influence Global Strategy, and orchestrate launches with integrated considerations for surgeon engagement, market access, supply chain and pricing, all while driving portfolio profitability. You will lead cross‑functional collaboration with Commercial, Insights, S&IMC, Professional Education, local marketing and global strategic marketing to deliver growth.

• Facilitate and drive EMEA Equipment strategy partnering with Clinical Services, Tech Service & Commercial
• Drive strategic market development and expansion by
  • Conducting research (in partnership with Global Business Intelligence) and in‑market interviews to establish potential growth opportunities, especially in CEEMA
  • Identifying new opportunities, building partnerships, and executing go‑to‑market strategies to grow the company's presence and revenue in target markets
  • Build key account strategy, together with local market and Commercial Excellence team
  • Evaluate new business opportunities, partnering with Business Development to assess and strategize across the region about deployment opportunities
  • Facilitate messaging and positioning to mitigate downsides with new competitive innovation
  • Develop and align positioning & integrated communication plan for implementation across the region
• Commercialize new products to drive portfolio growth
  • Influence the Global Strategy & Pipeline team to ensure that EMEA market needs are considered
  • Develop launch strategies that integrate market access, supply chain, pricing, professional education, clinical services, technical services, commercial training, and communication as well as KOL feedback and advocacy
  • Create a cohesive regional launch plan and drive LEX process across key launch countries – aligning steps with, and in close collaboration with, SC NPI processes
  • Adapt LEX processes to meet needs of future equipment launches, while also influencing change globally and implementing change locally in the tLMR->cLMR->FMR process
  • Collaborate proactively with regional and country partners to deliver launch plans
  • Successfully apply digital strategies and other innovative approaches
• Partners on insight development with the Insights & Analytics team for key launch products; conducts advanced analysis at each stage of the launch excellence process and generates summary reports on key performance indicators once products launch
• Responsible for the marketing of our equipment portfolio, including phaco, laser cataract, refractive surgical equipment, and dry eye portfolio
  • Develop and execute the regional portfolio strategy based on market and customer insights
  • Drive portfolio rationalization and prioritization
  • Establish pricing strategies to maximize portfolio profitability and market share, including regular pricing reviews with data supported from the CommEx team
  • Partner with, proactively influence, and enable Country Marketing & Sales organizations for effective deployment to execute the marketing plan
  • Build relationships with key opinion leaders
  • Implement new tools from S&IMC team to streamline in‑market marketing work
  • Creative agency management
• Manage the portfolio financial performance to achieve business plan goals
  • Analyse and improve top line and profitability performance
  • Set budget and assess marketing spend effectiveness
• Collaborate and engage with JJSV EMEA Marketing team and cross‑functional partners
  • EMEA: Supply Chain, Market Access, Commercial Training, Professional Education, Professional Services; Global Strategic Marketing
  • Relationship building to enable country marketing and influence over plans

General

• See opportunities to revolutionize marketing processes, streamlining and optimizing them for enhanced efficiency and effectiveness.
• Cultivate a culture of continuous improvement and cross‑functional collaboration, fostering agility and innovation.
• Facilitates effective stakeholder relationships and alignment to develop successful strategies and execution.
• Challenge and consistently look for solutions to internal processes.
• Guides junior colleagues through consultation and mentoring in techniques and processes and provides functional (matrix) supervision.
• Integrates Johnson & Johnson’s Credo and Leadership Imperatives into team goals and decision making.
• Works with all EMEA markets, including lead markets – UK+IRE, Turkey, Middle East, Iberia, France, Italy & Russia.

Who are we looking for?

• A minimum of a bachelor’s degree is required.
• A minimum of 10 years relevant business experience.
• A minimum of 6 years progressive marketing experience or commercial experience with a consistent track record of business results is required.

What type of mark will YOU make?

By joining our company you will find boundless opportunities to craft your path & amplify your impact inside & outside our walls. And with our commitment to be the world’s healthiest workforce you can strengthen your body as well and your mind. You can touch over a Billion lives worldwide every day. And when you apply your talent to our collective purpose there’s no end to the lasting impact we can make together. And that changes everything.

What’s in it for YOU?

It’s important to us that you feel you can bring your whole self to work; at Johnson & Johnson we provide an environment for you to fulfil your career aspirations as well as promoting your physical and mental wellbeing. You will receive a competitive compensation and benefits package as well as benefits that can be tailored to what is valuable to you throughout different stages of your life. Examples of this include online Digital GP, private healthcare, Retail Vouchers, Discounted & Subsidised Gym memberships and you can get to support community projects as part of our global Corporate Social Responsibility programme.

Johnson & Johnson is a supporter of equal opportunities and is a proud member of Disability Confident.

We respectively request Government Officials to identify themselves as such on application; for the Foreign Corrupt Practices Act. If you decide to apply for the position, any personal data which you provide shall be processed by Johnson & Johnson for the purposes of recruitment, recruitment policy and selection.

Preferred locations:

Dublin, Ireland; Dubai; Istanbul, Turkey, Germany

Required Skills:

Brand Marketing, Brand Positioning Strategy, Communication, Customer Centricity, Customer Intelligence, Data Analysis, Data-Driven Decision Making, Data Savvy, Execution Focus, Financial Analysis, Organizing, Presentation Development, Product Development Lifecycle, Product Improvements, Product Management, Product Portfolio Management, Product Strategies, Stakeholder Management, Strategic Thinking, Technical Credibility

Preferred Skills:

• Brand Marketing
• Brand Positioning Strategy
• Communication
• Customer Centricity
• Customer Intelligence
• Data Analysis
• Data-Driven Decision Making
• Data Savvy
• Execution Focus
• Financial Analysis
• Organizing
• Presentation Development
• Product Development Lifecycle
• Product Improvements
• Product Management
• Product Portfolio Management
• Product Strategies
• Stakeholder Management
• Strategic Thinking
• Technical Credibility