Senior Brand Marketing Executive

GMG; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading well-being company in Dubai is seeking a Senior Marketing Executive to enhance brand awareness and drive growth for their sports retail brands. The role involves executing targeted marketing campaigns, building relationships with stakeholders, and coordinating activities to boost customer engagement. Candidates must possess relevant GCC experience and a strong understanding of brand management.

Qualifications

• Proven experience in executing marketing campaigns.
• Strong understanding of brand management and consumer engagement.
• Ability to work with cross-functional teams and adapt to fast-paced environments.

Responsibilities

• Drive brand awareness and growth for sports retail brands.
• Execute targeted marketing campaigns to enhance customer engagement.
• Act as a point of contact for brand-related matters and coordinate activities.

Skills

Campaign execution

Strategic marketing

Brand awareness

Relationship building

Stakeholder engagement

Education

Relevant bachelor's degree

Job description

Who we are:

GMG is a global well-being company retailing distributing and manufacturing a portfolio of leading international and home-grown brands across sport everyday goods health and beauty properties and logistics sectors. Under the ownership and management of the Baker family for over 45 years GMG is a valued partner of choice for the worlds most successful and respected brands in the well-being sector. Working across the Middle East North Africa and Asia GMG has introduced more than 120 brands across 12 countries. These include notable home-grown brands such as Sun & Sand Sports Dropkick Supercare Pharmacy Farm Fresh Klassic and international brands like Nike Columbia Converse Timberland Vans Mama Sitas and McCain.

What youll be doing:

Senior Marketing Executive will be responsible for driving brand awareness and growth for our sports retail brands. This includes identifying strategic opportunities facilitating impactful marketing activations and enhancing customer engagement to increase foot traffic and conversion rates. The role will focus on executing targeted campaigns and initiatives that elevate the brand experience and drive measurable results fordiverse Sports brands.

Job Description:

• Supports the function to network build relationships and partner with internal and external stakeholders for the purpose of promoting the brand
• Researches and identifies potential activations to act as a brand influencer and play a role in representation of Sports brands.
• Works closely with marketing and communications teams to establish and maintain an assertive brand outreach on social platforms.
• Works with cross-functional teams in a fast-paced environment with multiple deadlines to create relevant and versatile activations content to engage target audiences promote our brand and drive engagement.
• Maintains records related to marketing expenses and regularly updates management on budget expenditure and overall costs.
• Gathers all requirements and feedback from malls and ensures prompt communication to the relevant internal functions.
• Acts as a main point of contact between Sun & Sand Sports and the brands for any related matters and ensures escalation of any issues to the management whenever required
• Coordinates with internal and external stakeholders to ensure smooth execution of sports marketing activities
• Creates and manages periodic communication summary report of all activities to keep the team abreast of ongoing and completed initiatives
• Assists the functions to prepare regular reports and analysis on return on investment (ROI)

People Management:

• Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year
• Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development
• Keeps abreast of professional developments new techniques and current issues through continued education and professional growth

Functional/Technical Competencies:

With relevant GCC experience they should be adept at creating and executing campaigns that resonate both globally and locally tailoring strategies for regional moments while maintaining global brand consistency. They must excel in building strong relationships within the team and with key external stakeholders including media partners influencers and event organizers to ensure the seamless execution of offline activations PR and OOH campaigns that drive meaningful engagement and measurable results.