Sales Manager - New Launch Event

Informa PLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading event management company is seeking a Sales Manager for its Dubai office. The role involves managing customer accounts, building relationships, and achieving sales targets for upcoming events. Candidates should have a degree and proven sales experience, with strong interpersonal and communication skills. The position offers competitive benefits, including 25 days of annual leave and opportunities for professional development. Join a vibrant culture focused on growth and customer satisfaction.

Benefits

25 days annual leave

Private medical insurance

Share matching scheme

Career development opportunities

Qualifications

• Proven experience in a sales role with a track record of success.
• Computer literate and proficient in commonly used business software.
• Effective verbal and written English communication skills.
• Strong interpersonal and negotiation skills.

Responsibilities

• Manage customer accounts and negotiate contracts.
• Build and maintain customer relationships.
• Develop strategies for customer retention and acquisition.
• Achieve revenue targets and report on performance.

Skills

Sales experience

Effective communication

Customer relationship management

Negotiation skills

Interpersonal skills

Commercial awareness

Education

Degree level education or equivalent

Tools

CRM systems

Microsoft Office

Job description

Company Description

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Role Overview

This role is based in our Dubai Office - One Central Tower.

The Sales Manager will play a key role in driving the success of a new launch event in Dubai in 2026. This role involves growing and expanding sales through selling live and hybrid events, plus media, to a broad range of customers in the region and internationally. The Sales Manager will oversee customer relationships, determine customers’ needs—what they’re looking to achieve short-term and long-term—and ensure Informa Markets delivers and exceeds customer expectations.

Areas of Responsibility & Accountability

• Customer Account Management: Manage assigned customer accounts, including negotiating contracts and agreements to maximize profit.
• Customer Relationship Management: Serve as the primary point of contact for all matters specific to assigned accounts, building and maintaining strong, long-lasting relationships.
• Retention & Business Development: Develop and execute strategies to retain existing customers and acquire new business, including upselling and cross-selling opportunities.
• Revenue Targets: Achieve revenue targets by responding to inbound inquiries and generating leads based on a strong understanding of the market and product.
• Product Positioning: Effectively position Informa Markets’ products, solutions, and services as solutions for market and business challenges that meet customer needs.
• Forecasting & Reporting: Provide accurate sales forecasts and performance metrics to stakeholders, identifying revenue risks and opportunities.

Additional Responsibilities

• Manage multiple customer accounts concurrently, ensuring deadlines are met and expectations exceeded.
• Maintain up-to-date customer information/records, including interactions, transactions, account plans, and records on the Informa CRM system.
• Build a social media presence through social selling.
• Stay informed about new and existing products, services, and solutions, sharing insights with internal colleagues.
• Develop personal skills and knowledge, keeping abreast of the changing landscape and maintaining a personal development plan aligned with Informa Markets Sales Excellence Competencies.
• Monitor current market conditions and competitors' products, attending key Informa and industry-relevant competitor events.
• Contribute to cross-business projects as required.

What You’ll Produce

• Sales/Revenue/Profit through day-to-day account management.
• Develop, implement, and measure the success of customer/client account plans and strategies.
• Sales forecasts and effective sales reporting.
• Customer retention and acquisition strategies, delivery, and evaluation.
• Improved productivity and quality outputs.
• Strategies to maximize Informa Markets’ potential to drive incremental sales/growth.
• Timely and robust renewal/rebook discussions.
• New business through personally sourced leads.
• Plans to grow and expand within current accounts.
• Act as the voice of the customer for product/event/solution development.

Qualifications

Minimum Education Level

Educated to degree level or equivalent.

Essential

• Proven experience in a sales role with a track record of success.
• Computer literate and proficient in commonly used business software.
• Effective verbal and written English communication skills.
• Strong interpersonal skills.
• Commercial awareness.
• Attention to detail.
• Numerate.

Desirable

• Awareness of exhibition production.
• Experience in growing and developing new markets and products.
• Telesales, media sales, or exhibition background.
• Relevant industry knowledge.
• Understanding of event cycles.

Benefits

• Time out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!)anywhere for up to four weeks a year.
• Broader impact: take up to four days per year to volunteer.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walkthe World team day and active diversity and inclusion networks.
• Annual Flight entitlement after completing 1 year service paid as a cash amount.
• A comprehensive company funded private medical insurance with optical and dental coverage.
• A Share Match scheme that allows you to become an Informa shareholder from the start of youremployment, and benefit from free matching shares.
• Recognition for great work, with global awards and kudos programmes.
• Strong wellbeing support through EAP assistance, mental health first aiders, and access to healthapps and more.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• As an international company, the chance to collaborate with teams around the world.

Contact

If you would like to request reasonable adjustments or accommodation to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law.

See how Informa handles your personal data when you apply for a job here.