Retail PR & Influencer Lead - Fashion & Food

Robinson & Co (Singapore) Pte Ltd; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail company in Dubai is seeking a PR & Influencer Executive. This role is key to enhancing brand visibility through strategic PR campaigns and influencer partnerships. Candidates should have at least 3 years of experience in PR and influencer management and a bachelor's degree in a related field. Strong writing skills and social media knowledge are essential. The role offers opportunities for community engagement and collaboration with various teams.

Qualifications

• Minimum of 3 years of experience in PR and influencer management.
• Experience with influencer management and media monitoring tools.
• Strong understanding of social media channels and fashion retail industry.

Responsibilities

• Develop and drive targeted PR campaigns.
• Manage agency partners for influencer content.
• Track and analyze media coverage and influencer engagement.
• Conduct weekly meetings for alignment on campaigns.

Skills

Strong writing and storytelling skills

Proficient in media and influencer relationship management

Creative thinker with a results-oriented mindset

Excellent communication and organisational skills

Education

Bachelor’s degree in communications, public relations, marketing or a related field

Tools

Influencer management tools

Media monitoring tools

Job description

A leading retail company in Dubai is seeking a PR & Influencer Executive. This role is key to enhancing brand visibility through strategic PR campaigns and influencer partnerships. Candidates should have at least 3 years of experience in PR and influencer management and a bachelor's degree in a related field. Strong writing skills and social media knowledge are essential. The role offers opportunities for community engagement and collaboration with various teams.