Retail Marketing Manager

General Motors; Dubai; Hybrid; AED 257,000 - 331,000; Full time

Job summary

A leading automotive company seeks a Retail Marketing Manager in Dubai, UAE. This hybrid role involves developing marketing strategies for Chevrolet and GMC, managing campaigns, and collaborating with dealers to enhance sales performance. The ideal candidate will have a Bachelor’s degree in Marketing, at least 3 years of relevant experience, and strong bilingual skills in English and Arabic. This position is pivotal in supporting the automotive transition and customer-centric initiatives.

Qualifications

• Bachelor’s degree in Marketing or a related field required.
• Minimum of 3 years’ experience in Marketing with a focus on retail.
• Proven track record of successful retail marketing campaigns.

Responsibilities

• Develop and execute retail marketing strategies for Chevrolet and GMC.
• Collaborate with Dealers and Sales teams on initiatives.
• Manage and track performance of sales and marketing campaigns.

Skills

Retail marketing

Communication strategies

Market analysis

Negotiation

Presentation skills

Problem-solving

Multi-tasking

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Microsoft Office

Job description

Work Arrangement

Hybrid:This role is categorized as hybrid. This means the successful candidate is expected to report toSaudi Arabiathree times per week or other frequency dictated by the business.

The Role

TheRetail Marketing Managerwill play a pivotal role in the execution of the retail marketing program for General Motors inSaudi Arabia, putting the customer at the center of everything we do. GM is fully committed to the automotive revolution and energized to create a movement toward a better, more sustainable future for all. This position is responsible for developing and facilitating all retail marketing and communication activity forChevrolet and GMC, including strategies to achieve sales volume and market share objectives. The role collaborates closely with the dealer network on tactical activity and go-to-market planning, acts as a custodian for program guidelines, and manages the retail marketing budget. We are seeking a candidate whose passion for customers and performance matches our own.

What You’ll Do

• Develop and execute effective retail marketing and communications strategies that support target sales volumes and market share objectives for Chevrolet and GMC inSaudi Arabia.
• Collaborate with Dealers and internal Sales and Marketing teams on tactical initiatives, go-to-market plans, and Retail Launch Planner (RLP) activities.
• Manage, track, and report on the performance of all sales and marketing campaigns, including post-campaign analysis (PCA) and regular reporting on leads, conversion, sales, and stock.
• Oversee the retail marketing budget, ensuring strong return on investment and accurate forecasting, and support finance-related processing.
• Ensure adherence to Retail Marketing and Brand guidelines, reviewing Dealer marketing materials for compliance and effectiveness in consumer targeting and engagement.
• Act as the primary liaison between Sales, Dealers, Product Marketing, and Marketing sub-functions (Brand, Digital, CRM), ensuring consistent information flow and alignment on offers, pricing, and product priorities.
• Lead key retail tactical campaigns (e.g., Ramadan and Year-End), support in-market product activations and launches, and actively participate in workshops and agency sessions.

Your Skills & Abilities (Required Qualifications)

• Bachelor’s degree inMarketing, Business, or a related field.
• Minimum of3 years’ experience in Marketing, preferably with a focus on retail marketing.
• Proven track record of executing successful retail marketing campaigns across multiple channels.
• Knowledge ofDealer business managementand a strong understanding of regional consumer behavior, trends, and market dynamics inSaudi Arabia.
• Proficient inEnglish and Arabic.
• Strong multi-tasking and negotiating skills, with polished presentation and interpersonal abilities.
• Proficiency withMicrosoft Officeapplications.
• Demonstrated creative problem-solving skills and the ability to work effectively within a team culture.

What Will Give You A Competitive Edge (Preferred Qualifications)

• Experience in theautomotive industryand/or working directly with dealer networks.
• Provenstrategic agility, with the ability to anticipate market trends and translate them into effective retail campaigns and communication strategies.
• Strongcollaboration skills, with a history of working cross-functionally to manage and promote consumer brands and retail initiatives.
• Demonstratedrelationship-building skills, particularly in managing relationships with dealerships and multiple stakeholder groups.
• Prior experience with performance marketing, media planning, and integrating on-ground sales insights into always-on and tactical campaigns.