Public Relations and Events Senior Executive

Daimler Trucks North America LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading automotive company in Dubai is seeking a PR Manager to build and execute PR strategies and maintain media relationships. The ideal candidate will have a strong PR background, experience in automotive marketing, and be fluent in English and Arabic. This role requires excellent communication skills and organizational capabilities, along with the ability to manage crisis situations effectively.

Qualifications

• PR experience in dealing with the press is a prerequisite.
• Experience on the PR agency front or advertising agency experience is a must.
• Excellent fluent English and Arabic is a must.

Responsibilities

• Build MBGD’s PR Strategy and maintain media relations.
• Plan, develop and implement a yearly PR strategy.
• Manage PR agency, liaise with media and handle inquiries.

Skills

PR experience

Automotive marketing experience

Cross-functional collaboration

Strong written and verbal communication

Analytical skills

Organizational skills

Job description

Tasks

Your Purpose:

Build MBGD’s PR Strategy and maintain public and media relations programs enhancing its public image. Cultivate good relationships between MBGD and key automotive and non-automotive regional media through planned publicity

campaigns and a wide range of PR activities centrally, regionally and locally. Fully responsible for all Media Events & IPTDs, Press Cars and Press Releases. Co-responsible for Regional Events and Product Launch events, Sponsorships and Partnerships.

Your Responsibilities: Strategic Approach PR

• Plan, develop and implement a yearly PR strategy for the region, in line with the marketing strategy

• Provide PR support at GD level where required

Operational PR Tasks

• Managing, steering and being the main contact for the PR agency

• Being the main contact to the Comm- department at MB AG

• Liaising with and answering enquiries from media, individuals and other organizations, often via telephone and email

• Liaising with colleagues and key spokespeople

• Researching, writing, and distributing press releases to targeted media;

• Collating and analyzing media coverage in the region

• Organizing events including press conferences, exhibitions, and press tours

• Supporting the planning and execution of PR- events (test-drives, press conferences, press events and international activities)

• Managing the PR aspect of a potential crisis situation

• Maintaining and updating specific information on the MBCME press center

• Maintaining a professional and close relationship with the media

• Managing the press fleet and maintaining accurate records and reports related to the press cars

Sponsorship- and Partnerships process

• Adherence of the MBCME Sponsoring/Donation process

• Tracking of all Sponsoring/Donations inquiries

• Regular reports for the Local Sponsorship comitee

Events

• Strategic planning and coordination of Media Events

• Planning and executing regional launches and events

Qualifications

Your Profile:

Technical knowledge

• PR experience in dealing with the press is a pre-requisite

• Automotive marketing experience is a plus

• Experience on the PR agency front / advertising agency experience is a must

• Ability to work with cross-functional teams

• Strong written and verbal communication skills

Soft skills/individual competence

Passion, Respect, Integrity, Discipline, Strong Analytical Skills, Excellent organizational and project management skills, Dedication, Commitment

Excellent fluent English and Arabic (written and verbal) is a must, German would be beneficial