Product Manager

NicheHR LLP; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading HR consultancy in Dubai is seeking a Product Manager for Hair Care to prepare and execute marketing strategies to achieve growth targets. The ideal candidate will possess a minimum of 3 years in FMCG Product Management and must hold an MBA from a premier institute. Responsibilities include driving growth through marketing planning, optimizing agency management, and conducting market analysis. This position offers a dynamic opportunity to contribute to brand-building initiatives.

Qualifications

• Minimum 3 years in FMCG Product Management.
• Strong understanding of market research and brand strategy.
• Demonstrated ability to drive marketing strategies.

Responsibilities

• Prepare and execute marketing and brand-building strategies.
• Drive top-line and bottom-line growth through effective marketing.
• Conduct market research and analysis to inform strategies.
• Optimize agency and media resources for marketing success.
• Implement marketing mix elements and initiatives aligned with business objectives.

Skills

FMCG Product Management

Market Research

Marketing Strategy

Analytical Skills

Education

MBA from a premier institute

University Degree

Job description

Job Title: Product Manager Hair Care
Location: Dubai UAE
Reporting To: Sr. Marketing Manager
Education: MBA from a premier institute; University Degree essential
Experience: Minimum 3 years in FMCG Product Management

Job Summary

The Product Manager will be responsible for preparing and executing marketing and brand-building strategies to achieve top-line and bottom-line targets. The role involves conducting market research and analysis developing and implementing the marketing mix and ensuring alignment with business objectives.

Key Responsibilities

• Target Achievement: Drive top-line and bottom-line growth through effective marketing planning support and execution.

• Agency Management: Optimize the use of market research advertising and media agency resources.

• Market Research & Analysis: Identify research needs evaluate proposals perform primary and secondary sales analysis track competition consumer trends media and profitability.

• Marketing & Brand Strategy: Formulate short- and long-term strategies prepare incremental marketing plans and execute them effectively.

• Marketing Mix Development: Implement all elements of the marketing mix in line with business plans including:

  • Communication strategy (advertising and messaging)
  • Promotional plans (consumer promotions trade promotions merchandising visibility initiatives)
  • Media planning
  • Packaging and pricing decisions
  • Product development initiatives