Position Overview
The Pricing Manager will design, implement, and manage pricing strategies for passenger services to maximize revenue while ensuring affordability and competitiveness. Reporting to the Senior Revenue Manager, this role will focus on fare structures, promotional campaigns, and dynamic pricing models that support demand optimization and align with the railway’s commercial objectives.
Roles and Responsibility
- Develop and implement pricing strategies for passenger services, considering market demand, competition, and regulatory requirements.
- Create and manage fare structures across different service classes and passenger segments.
- Support the design of dynamic and promotional pricing initiatives to stimulate demand.
- Utilize advanced data analytics tools to assess pricing sensitivity, demand patterns, customer behavior, and revenue performance, leveraging past relevant experience.
- Work closely with the Senior Revenue Manager to align pricing with broader revenue management strategies.
- Monitor pricing performance, evaluate the effectiveness of promotions, and recommend adjustments.
- Identify opportunities for yield improvement through segmentation, upselling, and bundling of services.
- Conduct regular benchmarking of competitor fares and market conditions.
- Provide insights into regional and global best practices in pricing within the rail and transport sectors.
- Recommend pricing adjustments in response to changes in market demand, fuel costs, or economic conditions.
- Coordinate with Marketing, Sales, and Operations teams to ensure pricing strategies are effectively communicated and executed.
- Work with Finance to assess the financial impact of pricing decisions.
- Ensure compliance with government policies and fare regulations.
- Develop pricing dashboards and performance reports for management review.
- Track KPIs related to pricing effectiveness, such as yield per passenger kilometer, load factors, and promotional campaign results.
- Provide regular updates and recommendations to the Senior Revenue Manager.
- Contribute to the development of accurate revenue forecasts to support strategic planning, integrating insights from B2C industry pricing dynamics and B2B industry trends.
- Generate regular reports on key performance indicators related to pricing and revenue management, reflecting insights from past pricing activities.
- Identify opportunities for process improvement in pricing strategies and systems.
- Stay informed about industry best practices and innovations in pricing, incorporating insights and industry knowledge to drive continuous improvement.
Desirable qualifications, skills and experience
Academic Qualifications:
- Bachelor's degree in Business, Economics, Finance, or a related field. Master's degree is a plus.
Experience and Other Skills:
- 5 + years of experience in pricing roles within the passenger train services industry or similar B2C industries.
- Proven track record of developing and implementing successful pricing strategies to drive revenue growth and market competitiveness.
- Advanced analytical skills with proficiency in data analysis tools.
- Strong understanding of pricing principles and market dynamics.
- Excellent communication and collaboration skills.
- Detail-oriented with a focus on achieving revenue targets.