PR Account Manager Consumer

Dubai, United Arab Emirates; Dubai; Hybrid; AED 120,000 - 200,000; Full time

Job summary

A leading communications agency is looking for an experienced individual to manage a busy press office, handle media inquiries, and develop strategic communication plans to drive client success. The role requires strong media relations, creativity in pitching, and the ability to support and drive a junior account team. If you are passionate about understanding consumer behavior and culture, and possess robust commercial acumen, this could be the right opportunity for you. The agency offers a hybrid work model fostering creativity and collaboration.

Benefits

Professional development opportunities

Mentorship programs

Vibrant company culture

Flexible work arrangements

Qualifications

• Experience with consumer brands in corporate and consumer campaigns.
• Ability to drive a junior account team.
• Strong understanding of PR measurement tools.

Responsibilities

• Managing a busy press office for media inquiries.
• Building media contacts to drive client coverage.
• Editing and approving copy for various media materials.
• Proactively managing client correspondence and campaign programs.

Skills

Understanding consumers and culture

Media relations

Creative pitching

Client handling

Account management

Strategic communication planning

Commercial acumen

Data-driven approach

Job description

Who we are

Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry‑leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.

More about the role

This role offers the opportunity to develop under the guidance of some of the best in the industry and gain first‑hand experience working on high‑profile international brands. The Burson Consumer team offers exposure to globally recognised clients and campaigns centred upon performance and purpose, and the ability to work alongside a passionate, diverse, and empathetic supportive team.

What you’ll do

• Managing a busy press office, handling both reactive and proactive media enquiries
• Maintaining relationships and building media / influencer contacts to drive client coverage
• Campaign and events management
• Editing and approving copy for articles, press releases, and event materials
• Proactively developing and managing client correspondence and campaign programmes
• Maintaining and managing accounts, ensuring the details of administration and execution are delivered with aplomb
• Creative – confident generating ideas in response to client briefs
• Managing retainers and projects with ease, showing ability for account management from conception to completion, anticipating challenges and meeting deadlines

Experience that contributes to success

• A passion for understanding consumers, culture, and what shapes demand
• Proven experience working on consumer brands across corporate and consumer campaigns
• Passionate about media relations and what it can achieve for clients, as well as proactive and creative in pitching
• A confident client handler with the ability to share counsel
• Ability to drive a junior account team, encouraging and supporting them on their journey
• Proven ability to develop and execute strategic communication plans that align with client business objectives and market trends
• Strong commercial acumen with experience in managing budgets, retainers, and identifying opportunities for account growth
• Familiarity with PR measurement tools and a data‑driven approach to demonstrating campaign performance and ROI

#LI‑CY1

You belong at Burson

Our vision is for Burson to be the leading ‘academy company’ for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today’s leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.

At Burson, we’re an agency of learn‑it‑alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That’s why it’s imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can’t do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view—your talent—makes you a #BursonPerson, and it’s how we deliver exceptional results for our clients, together.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.