Parent Relation Executive (PRE)

GEMS WINCHESTER SCHOOL - DUBAI; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading educational institution in Dubai is seeking a Parent Relation Executive to enhance parent engagement and achieve enrolment targets. This role involves managing communication channels, organizing events, and providing high-quality customer service to parents. Candidates should have a degree, at least two years in customer service, and strong relationship management skills. This position plays a crucial role in supporting the school culture and parent involvement.

Qualifications

• Minimum two years in a customer service focused role.
• Proven success with meeting sales targets.
• Able to build and influence professional relationships.

Responsibilities

• Co-ordinate and lead school tours for prospective parents.
• Manage Front of House/Reception ensuring quality customer service.
• Organize parent/community events to engage parents.

Skills

Customer service focus

Sales target achievement

Relationship management

Effective communication

Interpersonal skills

Education

College Degree (BA, B.Com or BSc)

Tools

Microsoft Office

Job description

We are looking for an outstanding candidate to join our team in the capacity of Parent Relation Executive.

To support the Principal in developing a strong and active parent community as the central pillar of the schools culture. To ensure achievement of enrolment targets, provide high quality customer service to new and existing parents and promotion and marketing of the school to relevant stakeholders.

Job Description

• Co-ordinate and lead school tours for prospective parents and visitors, promoting the school’s USPs and presenting the school in the best possible way, to ensure the school achieves or exceeds the enrolment targets.
• Day to day management of the school’s Front of House/Reception ensuring the provision of quality customer service to new and existing parents across all customer touchpoints.
• Management and continual development of the school communication channels, such as newsletters, to ensure the school parent population is fully aware of the schools activities as a key driver of customer/student retention.
• Organize parent/community events in order to engage parents in school activities and celebrations and support the school’s parent engagement activities.
• Promote the school by providing stories and photographic material that promotes the school’s achievements both academically and other, for GEMS internal newsletters and the school communication channels (eg: school website, LCD screens, newsletters etc). If required, these should be supported in English and Arabic.
• If necessary, collaborate with School Principal/CEO, SLT and other members of the FOH be able to develop and implement retention strategies in order to maintain budget enrolment numbers at the school.
• Undertake regular surveys of new parent views on enrolment process and other subjects of relevance. Collate responses and produce analysis with recommendations.
• In conjunction with the School Principal/CEO and the Corporate Marketing team, assist with the development and implementation of the school marketing strategy as a key driver of enrolments and ensuring all marketing material, including digital communication is always current.
• In collaboration with the School Principal/CEO and Registrar, develop an events calendar to support the enrolment activities for the academic year.
• Ensure the GEMS policies, procedures and codes of conduct are followed at all times.
• Maintain open lines of communication to existing parents to ensure their concerns, complaints and feedback are handled effectively, efficiently and in a timely manner (liaising with other school personnel or departments as required).
• Promote, when appropriate, other GEMS schools by arranging appointments, interviews and facilitate relationships between parents and GEMS schools.
• Attend project / staff meetings and serve on committees as required.

Skills

Expected Qualifications

• A college Degree from a reputed university is desirable (BA, B.Com or BSc).

Expected Experience

• A minimum two years in a customer service focused role.
• Proven success with meeting sales targets is mandatory; ability to influence the team to deliver quality results and meet sales targets consistently is critical.
• Relationship management experience – able to build and influence professional relationships with peer group as well as parental community.
• Effective communicator (written and spoken).
• Interpersonal skills, able to operate in a diverse environment.

Job-Specific Knowledge & Skills

• Solid time management skills.
• Ability to multi-task and cope with peaks of demand.
• Advanced user of Microsoft Office and able to utilize technology well to present facts to management.
• Able to manage a diverse team's performance and relationships.
• Analytical Thinking.