Paid Media Sr. Executive (Google Ads, Facebook Ads)

Alcazmedia; Remote; AED 257,000 - 331,000; Full time

Job summary

A leading digital marketing agency is looking for a skilled paid media strategist to lead and execute performance marketing strategies across various platforms. The ideal candidate will have 5-7 years of experience in paid media, with a strong focus on Google Ads and Facebook Ads, alongside great communication skills. This 100% remote full-time position offers valuable exposure to international clients in the UAE, KSA, Japan, UK, and Egypt, along with a modern tech stack and an emphasis on data-driven decision-making.

Benefits

Remote-first work

AI integration in workflows

Flat hierarchy

Qualifications

• 5-7 years of experience in paid media.
• 5-7 years of experience with Google Ads and Facebook Ads.
• Strong understanding of performance marketing and conversion tracking.

Responsibilities

• Lead paid media strategy and execution across multiple platforms.
• Manage and optimize paid media campaigns aligned with business goals.
• Ensure accurate conversion tracking across various advertising platforms.

Skills

Paid media strategy

Performance marketing

Conversion tracking

Excellent English communication

Tools

Google Ads

Facebook Ads

TikTok Ads

LinkedIn Ads

Job description

100% Remote Full-Time role
(Egypt, Lebanon, Pakistan or Kenya)

Role Overview

You will lead paid media strategy and execution across Google, Meta, LinkedIn, TikTok, and Microsoft Ads. This is a hands‑on role with full ownership of performance, from media planning and setup to optimization, reporting, and scaling. Success is measured by business matrix like revenue, qualified leads ...etc.

Key Responsibilities

Paid Media Strategy & Execution

• Manage paid media execution aligned with business goals (leads, revenue, ROAS, CAC).
• Plan budgets and platform mix across Google, Meta, LinkedIn, TikTok, and Microsoft Ads.
• Manage different types of campaigns lead generation, video views, app download, retargeting ..etc.
• Monitor performance daily and optimize budgets, bids, audiences, and creatives.
• Adhere to the optimization checklist, taxonomy and best practices.
• Proactively identify areas of opportunities not set and done but rather on‑going improvement and document findings (critical).

Tracking, Measurement & Optimization

• Ensure accurate conversion tracking across Google Ads, Meta, and other platforms.
• Support offline conversion tracking and CRM integrations when required.
• Analyze performance data and turn insights into clear optimization actions.
• Run structured testing on ads, creatives, audiences, and landing pages.

Creative Direction & Performance Input

• Define ad messaging and copy angles by funnel stage and recommend copy.
• Guide creative testing (hooks, formats, CTAs) and provide performance feedback.
• Prepare clear monthly performance reports with KPIs and recommendations.
• Communicate results, insights, risks, and next steps in a way clients can easily understand.

Job Requirements

• 5-7 years of experience in paid media.
• 5-7 years of experience with Google Ads and Facebook Ads.
• Experience in TikTok Ads, SnapChat Ads, LinkedIn Ads is a strong bonus.
• Strong understanding of performance marketing and conversion tracking.
• Excellent English communication skills (read, write and speak).

Why AlCaz Media

• Remote‑first work with clear structure and ownership.
• AI integrated into daily workflows.
• Flat hierarchy where decisions are driven by data, not titles.
• Exposure to clients across UAE, KSA, Japan, UK, and Egypt.
• Modern tech stack including Slack, Google Drive, ClikcUp, PipeDrive CRM, Zapier, and ChatGPT.