Media & Digital Manager (6 months TEMP)

IWC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury brand in Dubai seeks a Media & Digital Manager to spearhead media campaigns and enhance digital presence. You will manage social media content, execute cultural campaigns, and oversee partnerships to optimize brand visibility. The ideal candidate has a Bachelor's degree in communications, 5 years of media experience, and strong skills in negotiation and project leadership.

Qualifications

• 5 years of experience in media or digital roles.
• Fluent in English; Arabic is a plus.

Responsibilities

• Build and implement regional media campaigns.
• Manage social media strategies and content.
• Create engaging digital content aligned with objectives.
• Drive traffic to the brand's online and social presence.

Skills

Time management

Team collaboration

Project leadership

Negotiation

Resourcefulness

Regional media knowledge

Luxury industry understanding

Fluency in English

Knowledge of Arabic

Education

Bachelor's degree in communications/media

Job description

Overview

How will you make an impact? HOW WILL YOU MAKE AN IMPACT?

The Media & Digital Manager is responsible for building and implementing regional media campaigns in MEIAT. This role involves close collaboration with internal departments, HQ, and external partners to optimize offline and online campaigns. You will also lead the growth of the brand's digital presence, manage the local social media account, and create engaging content aligned with local objectives and global guidelines. You will manage Partner's Digital VM on all aspects of the website, online presence, and brand e-commerce internal and external platforms regionally. You will work closely with internal departments to lead the way for e-commerce in the region.

Main Responsibilities

• Media: Build & Implement a Media Strategy to build Brand Awareness in the region with media agency as per global guidelines and local objectives. Manage the media plans for each market. Execute media campaigns in the region (offline and online). Supervise search and programmatic campaigns run in the region by HQ. Report & analyze campaign performance to grow traffic per market. Plan and monitor budgets for each market and partner. Monitor competitor activities.
• Social Media: Adapt Social media strategy for the region. Manage Social media agency : posting, community management, content. Create social media content : Posts, Reels, IG Stories to drive engagement. Develop Social media calendars for partners in the region. Ensure the account is managed as per global guidelines. Report & analyze performance to maximize engagement and increase desirability.
• Content Creation: Create content in line with global guidelines for Social Media. Pitch briefs to agencies for local content creation. Execute content creation with agencies as per local objectives and global guidelines. Ensure execution of content on all touchpoints for projects (Ramadan, Holiday Season, Diwali…). Manage local campaign creation.
• Brand’s Online VM & Presence: Manage the Maison’s Arabic website and Retailer’s online presence. Drive traffic to digital touchpoints to maximize ROI. Lead the road to e-commerce for the Maison.

How will you experience success with us?

• Education: Bachelor's degree in communications / media or a similar field.
• Experience: 5 years of work experience in media or digital roles.

Skills

• Time management and organizational skills.
• Team player with the ability to collaborate with different departments.
• Ability to multitask and lead projects.
• Curious and willing to learn.
• Good negotiation skills.
• Resourceful and entrepreneurial.
• Knowledge of the region and understanding of the media advertising landscape.
• Knowledgeable of the luxury industry and landscape.
• Fluent in English; Arabic is a plus.

Dimensions

• Geography: GCC (Gulf Cooperation Council), Levant, Turkey India, Sri Lanka Africa CIS (Commonwealth of Independent States)

What makes our group different?

Our true power does not lie in our similarities but in the rich diversity of our arts, cultures, and human skills, as well as our specific ability to foster untapped potential.

• We value freedom, collegiality, loyalty, and solidarity.
• We foster empathy, curiosity, courage, humility, and integrity.
• We care for the world we live in.