Marketing Specialist - MEA

IFS; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A global enterprise software leader in Dubai seeks a Marketing Specialist to support regional marketing efforts. The ideal candidate has over 5 years of B2B marketing experience, excels in campaign execution and content development, and can coordinate events. This role offers the chance to be impactful in a diverse, innovative environment.

Qualifications

• 5+ years of hands-on marketing experience in B2B.
• Strong writing skills for diverse formats including press and corporate communication.
• Proven track record of planning and executing marketing campaigns and events end-to-end.

Responsibilities

• Support the development and execution of the regional marketing plan.
• Create engaging content for social media and marketing campaigns.
• Coordinate the execution of marketing events including customer events and webinars.

Skills

B2B Marketing Experience

Strong Writing Skills

Campaign Management

Digital Marketing

Project Management

Tools

CRM Tools

Marketing Automation Platforms

Social Media Platforms

Job description

Company Description

IFS is a billion-dollar revenue company with 5000+ employees on all continents. We deliver award winning enterprise software solutions through the use of embedded digital innovation and a single cloud-based platform to help businesses be their best when it really matters–at the Moment of Service.

At IFS, we're flexible, we're innovative, and we're focused not only on how we can engage with our customers but on how we can make a real change and have a worldwide impact. We help solve some of society's greatest challenges, fostering a better future through our agility, collaboration, and trust.

We celebrate diversity and accept that there are so many different perspectives in this world. As a truly international company serving people from around the globe, we realize that our success is tantamount to the respect we have for those different points of view.

By joining our team, you will have the opportunity to be part of a global, diverse environment; you will be joining a winning team with a commitment to sustainability; and a company where we get things done so that you can make a positive impact on the world.

We're looking for innovative and original thinkers to work in an environment where you can #MakeYourMoment so that we can help others make theirs.

If you want to change the status quo, we'll help you make your moment. Join Team Purple. Join IFS.

Job Description

About the Role:

We are looking for a dynamic and hands-on Marketing Specialist with a strong foundation in core marketing functions, including content development, campaign execution, event management, and digital marketing.

Key Responsibilities

• Marketing Planning & Campaigns
  • Support the development and execution of the regional marketing plan using multiple tactics.
  • Assist in managing digital and offline campaigns across social media, paid channels, email, and website.
  • Contribute to demand generation activities that build brand awareness and sales pipeline.
• Content Development
  • Create engaging content for social media and marketing campaigns.
  • Draft interview briefs, media responses, and press materials as required.
  • Adapt messaging to align with brand voice and resonate with local audiences.
• Event Marketing
  • Support the execution of marketing events including customer events, conferences, workshops, and webinars.
  • Coordinate event logistics, branding, and on-site requirements to ensure smooth delivery.
• Digital Marketing
  • Assist in managing paid campaigns (Google Ads, LinkedIn, email, etc.).
  • Run targeted email campaigns and nurture programs through marketing automation and CRM tools.
  • Track, report, and help optimize lead generation efforts across digital channels.
• Analytics & ROI
  • Monitor campaign and event performance against KPIs.
  • Provide insights and recommendations to improve marketing effectiveness and ROI.
• Collaboration & Stakeholder Management
  • Partner with Global Marketing, sales, leadership, and cross-functional teams to ensure alignment with business goals.
  • Coordinate with external vendors, agencies, and partners to deliver marketing programs.

Qualifications

Skills & Qualifications

• 5+ years of hands-on marketing experience in B2B
• Strong writing skills for diverse formats (social, press, interviews, corporate communication).
• Proven track record of planning and executing marketing campaigns and events end-to-end.
• Experience in digital marketing, demand generation, and ROI-driven campaign management.
• Proficiency in digital tools (CRM, marketing automation platforms, social media).
• Strong project management, organizational, and multitasking skills.
• Creative mindset with a data-driven approach to decision-making.

Ability to work independently and collaboratively in a team