Marketing Officer - Mediclinic Al Ain Hospital

Mediclinic Middle East; Abu Dhabi Emirate; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare provider in the UAE is seeking a Marketing Specialist to support operational marketing plans and establish the brand in the market. Responsibilities include conducting market research, developing marketing campaigns, and managing local events. Candidates should have a diploma in Marketing and at least 2-3 years of relevant experience in the healthcare sector. Proficiency in English and digital marketing is essential.

Qualifications

• At least 2-3 years in a marketing position within healthcare or medical insurance.
• Experienced with organising CME events.
• Relevant marketing or sales experience in a healthcare environment with the UAE.

Responsibilities

• Conduct market research to understand local demographics.
• Support in developing targeted marketing campaigns.
• Manage stakeholder relationships with regular progress communication.
• Organise and manage local marketing events.

Skills

Communication

Digital marketing

Client interaction

Reputation management

Computer Literacy

Education

Diploma in Marketing

Bachelor's degree or Healthcare Management Degree

Tools

Microsoft Office

Job description

Closing date: 03/10/2025

Recruiter name: Reem Mansoor

Reference number: 62826

Mediclinic Al Ain Hospital | Al Ain | United Arab Emirates

MAIN PURPOSE OF JOB

To assist with and support the operational implementation of marketing plans and initiatives aimed at revenue optimisation and effectively establishing Mediclinic as the preferred healthcare brand in the UAE market

KEY RESPONSIBILITY AREAS

1. Conduct market research to understand local demographics, competitor activity, and patient needs in the assigned region
2. Support in developing and execute targeted marketing campaigns across various channels (online, offline, and experiential) to promote Mediclinic's services and attract new patients
3. Develop the Marketing calendar for the cluster and create compelling content (e.g., brochures, social media posts, website content) that resonates with the local audience and supports campaign objectives
4. Manage stakeholder relationships through regular communication on progress related to delivery on marketing strategies and achievement of set objectives
5. Organise and manage local marketing events, such as health fairs and educational seminars, to raise awareness and generate leads.
6. Track and analyse the performance on marketing campaigns to measure success and identify areas for improvement
7. Support the management of doctor onboarding and promotion of practice opportunities

REQUIRED EDUCATION

ESSENTIAL EDUCATION

Diploma or relevant equivalent qualification in Marketing

DESIRED EDUCATION

A relevant bachelor’s degree or Healthcare Management Degree

REQUIRED EXPERIENCE

ESSENTIAL MINIMUM EXPERIENCE

At least 2-3 years in a marketing position within the healthcare industry or medical insurance industry or as a medical representative

Experienced with organising CME events

DESIRED EXPERIENCE

Relevant marketing, medical representative, or sales experience in a healthcare environment with the UAE

REQUIRED JOB SKILLS AND KNOWLEDGE

• Apply procedure; requirements; regulations; or policies related to marketing and public relations in the production of work,unit outputs or results
• Communication, marketing, client interaction, and reputation management principles
• Digital marketing principles and best practice
• UAE healthcare industry
• Verbal and written communication skills in English
• Computer Literacy (Microsoft Office)